Honest-1 Auto Care Unveils Plans to Expand in Indiana, Kentucky and Ohio

Rapidly Growing Auto Repair and Maintenance Franchise Signs Co-Region Developer Agreement to Open New Locations throughout Indianapolis, Ind., Louisville, Ky. and Cincinnati, Ohio

May 15, 2012 // Franchising.com // INDIANAPOLIS – Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, has announced plans to open more than 20 new locations throughout Indiana, Kentucky and Ohio during the next 5 to 7 years. Mark Carney and John Bontreger, new Co-Region Developers of Honest-1 Auto Care, are responsible for growing the brand throughout these key markets.

Currently, both Carney and Bontreger are co-owners of Riverstone Partners, a boutique real estate development company that specializes in multi-family projects, condos and townhomes. Previously, Bontreger held the position of Founder and CEO of Signature Inns, Inc. with Carney serving as the company’s CFO.

“These identified areas are markets primed and ready for growth through local franchise ownership,” said Bontreger. “We are excited about the opportunity to work with talented individuals, helping them achieve financial independence as Honest-1 Auto Care franchise owners. We can’t wait to introduce our eco-friendly, customer centric automotive care to the region.”

Honest-1 has a very unique customer-centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. Honest-1 leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change.

The growing chain of 26 car-care locations in 11 states has transformed the traditional repair shop—viewed by some as a little greasy and intimidating—into an eco-friendly, customer-service-oriented business. Honest-1 Auto Care’s expansion into Indiana, Kentucky and Ohio is part of the company’s rapid U.S. growth. The company plans to develop 200 new locations over the next five years across the United States.

For more information about Honest-1 Auto Care or franchise opportunities in the Indiana, Kentucky and Ohio areas, please contact John Bontreger at (317) 849-8727 or jbontreger@honest-1.com.

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 26 locations operating, Honest-1® plans to open 13 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine’s 2011 “Franchise 500.” Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 “Top Oil Change-Plus Chains.” To further show its commitment to the environment, Honest-1 Auto Care partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide funded the planting of 100,000 new trees through the charitable donation of revenues collected from repair orders, at no additional cost to customers. For more information, visit www.h1franchise.com.

Contact:

Heather Youkhana
(847) 945-1300, ext. 253
hyoukhana@fishmanpr.com

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