Krispy Kreme to Release Fiscal 2013 First Quarter Results and Discuss Management's Outlook for the Full Year on May 21, 2012

Company to Present at Investor Conferences on May 22 and June 5, 2012

WINSTON-SALEM, N.C., May 14, 2012 // PRNewswire // -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) plans to release its financial results for the first quarter of fiscal year 2013 on Monday, May 21, 2012, before the market opens. The Company plans to host a conference call to review the results and management's outlook for the balance of fiscal 2013 at 8:00 a.m. (ET) that day.

A live webcast of the conference call will be available at www.krispykreme.com. The conference call also can be accessed over the phone by dialing (800) 510-9691 or, for international callers, by dialing (617) 614-3453. To access an archived audio replay of the call, dial (888) 286-8010, or (617) 801-6888 for international callers; the passcode is 64579253. The audio replay will be available through May 28, 2012. A transcript of the conference call also will be available on the Company website.

Investor Conference Presentations

The Company will be presenting at the B. Riley & Co. 13th Annual Investor Conference at the Loews Hotel in Santa Monica, California, on Tuesday, May 22, 2012. The presentation is scheduled to begin at 9:30 a.m. (PT) and will be webcast live from the Company's website at www.krispykreme.com.

The Company will also be presenting at the Stephens Spring Investor Conference at the New York Palace Hotel in New York City on Tuesday, June 5, 2012. The presentation is scheduled to begin at 10:30 a.m. (ET) and will be webcast live from the Company's website at www.krispykreme.com.

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer and wholesaler of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in over 690 locations in 21 countries around the world. Connect with Krispy Kreme at krispykreme.com and on Facebook, Foursquare, Twitter and YouTube.

SOURCE Krispy Kreme Doughnuts, Inc.

Contacts:

Investor Relations

Anita Booe
+1-336-703-6902
ABooe@krispykreme.com

Media Relations

Brian K. Little
+1-336-726-8825
BLittle@krispykreme.com

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