FirstLight Homecare Announces New Director of Franchise Development

May 17, 2012 // // Cincinnati, OH - FirstLight HomeCare, a franchised provider of professional, non-medical, live-in and hourly care services to seniors and others who need assistance, is pleased to announce the addition of Clay Neff to its corporate team as director of franchise development. After eight years working in franchise sales and development for various companies, Neff brings his business acumen and franchising expertise to his new position at FirstLight. In his new role, he will be responsible for guiding well-qualified franchise candidates through the franchise award process.

“I’m looking forward to working with a company that is poised for optimum growth where I can utilize my skills and experience to further elevate the brand,” said Neff. “FirstLight has a dynamic leadership team that I’m anxious to collaborate with, in addition to a business model that nurtures growth and success.”

An accomplished franchise development leader for both start up and emerging concepts with demonstrated results, Neff joined FirstLight after spending almost four years with Wireless Zone in a development role and two years with Contours Express, LLC prior. During his time with Wireless Zone, he increased the number of store locations in the Midwest from 29 locations to 150, making the Midwest the fastest growing region in new units. Similarly, at Contours, he directed the franchise sales department in increasing the franchise from 200 units to 600 units in 25 countries. Additionally, Neff worked as a franchise consultant where he helped develop and implement marketing and advertising plans, recommended improvements for franchise sales processes and lead generation programs, and reviewed and suggested improvements to enhance company business models.

About FirstLight HomeCare

FirstLight HomeCare creates a new standard in non-medical, in-home care customized for seniors, new mothers and those recovering from illness, injury or surgery. The demand for high-quality in-home care is at an all-time high, with more than 12 percent of Americans over 65 and wanting to remain independent for as long as possible. FirstLight HomeCare combines best practices of a dynamic senior leadership team with more than 75 years of collective senior care experience and innovative approaches to make this franchise an emerging market leader in a fast-growing industry. FirstLight HomeCare franchises have exclusive access to Foundation First, the best-in-class franchise support system bringing together 24 franchise essentials, unmatched in the industry. For more information about FirstLight services or their Culture of Care, please call 877-570-0002 or visit

Media Contact:

Sanderson & Associates, Ltd.

Nicole Benzer


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