Build-A-Bear Workshop Invites 15 years of Guests to the First Ever Teddy Bear Reunion in Company History

Company Celebrates Friendship in Honor of 15th Birthday and 100 Million Furry Friends Made

Build-A-Bear Workshop, Inc. (NYSE: BBW):

Who: Build-A-Bear Workshop®…

What:

…invites Guests and their furry friends to join the company in celebrating the first ever Friends Count Teddy Bear Reunion. To RSVP for this special event, visit buildabear.com/rsvp by May 23. Guests who RSVP for the Friends Count Reunion will receive a free bear-sized commemorative t-shirt for their furry friend.

“We anticipate that our Friends Count Teddy Bear Reunion will be the largest Teddy Bear Reunion ever,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “We look forward to seeing our Guests and celebrating all the furry friendships that have been made at Build-A-Bear Workshop over the past 15 years.”

Why:

Build-A-Bear Workshop is celebrating its 15th birthday and over 100 million furry friends made with this Friends Count Teddy Bear Reunion. Fifteen years ago, Clark envisioned a place where friends could spend time together and make new best friends. To date, Guests have made over 100 million furry friends and Build-A-Bear Workshop is celebrating this milestone with the Friends Count Teddy Bear Reunion. The event will highlight the special bond made with each furry friend over the past fifteen years and thank Guests for their countless contributions.

When: Thursday, May 24 through Sunday, May 27, 2012

Where: All Build-A-Bear Workshop stores nationwide

For store hours and locations, visit:

http://www.buildabear.com/

Photo Opportunities:

  • Guests with their favorite stuffed animals as they celebrate friendship at the Friends Count Teddy Bear Reunion
  • Build-A-Bear Workshop associates

You are cordially invited to cover this special event!

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world and entertainment destination website at bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at buildabear.com®.

About the Build-A-Bear Workshop Friends Count Celebration

Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th birthday and 100 million furry friends made. To thank Guests for helping the company reach these milestones, Build-A-Bear Workshop is hosting a year-long “Friends Count” celebration. The celebration includes in-store events and charitable activities. The company is also inviting Guests to share and read stories about others who have made furry friends at Build-A-Bear Workshop at the website buildabear.com/stories. For more information and updates on Build-A-Bear Workshop and the year-long “Friends Count” initiative, visit buildabear.com®.

Trademarks

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

Source: Build-A-Bear Workshop, Inc.

Contact:

Build-A-Bear Workshop, Inc.

Shannon Lammert
314-423-8000, ext. 5379
314-556-8841 (cell)
shannonl@buildabear.com

Jill Saunders
314-423-8000, ext. 5293
314-422-4523 (cell)
jills@buildabear.com

 

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