Chevys Fresh Mex Introduces Gluten-free Menu As Part Of Brand Revitalization
National Restaurant Chain Simplifies Gluten-Free Ordering During Celiac Awareness Month
May 21, 2012 // Franchising.com // Union City, Calif. – Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, announces a new gluten-free menu with entrees and a la carte items that cater to guests with gluten-related disorders. According to the National Institutes of Health (NIH), as many as one in 133 Americans have Celiac disease and gluten-related disorders continue to increase.
As part of Chevys Fresh Mex pledge, the brand promises all products are made daily from scratch, with freshness as a theme in all dishes. The restaurant chain created its gluten-free guidelines and menus with guidance from Healthy Dining, and instituted a company-wide training to inform team members of proper food handling and accommodations for gluten-free guests. Where possible, Chevys can also modify additional menu items to accommodate guests’ specific dietary needs.
“We’ve been revitalizing our cuisine offerings and approach to customer service based on guest feedback, and we saw the importance of not only providing a variety of gluten-free dishes, but making the ordering process easier for our guests,” said Chevys Fresh Mex President Brian Wright. “We are committed to creating an enjoyable experience for all guests, including those with dietary restrictions.”
“Freshness remains the center of our culinary focus, so many of our entrees have always been naturally gluten-free,” added Carlos Franco, executive chef of Chevys Fresh Mex. “We aim to create exciting flavor profiles using fresh vegetables, herbs and spices, without adding unnecessary thickeners or fillers.”
Gluten-free menu selections include grande salads like the Shrimp Fajita Salad topped with homemade Apple-Chipotle Vinaigrette; Fresh Mex Fajitas with garlic shrimp or seasonal veggies; classic enchiladas with Original Salsa Chicken or Picadillo Beef; lunch bowls with mesquite-grilled veggies, shrimp or salmon; and a variety of sides and solos including soft tacos, fresh guacamole, rice and beans.
Chevys’ gluten-free menus are available in all 42 corporate restaurants, and locations in Sacramento and New York Times Square offer additional gluten-free menu selections. Preparation facilities vary by location and all guests with gluten-related disorders should inform their server beforehand to ensure that preparation and ingredients align with dietary requirements.
For more information on Chevys Fresh Mex and its commitment to fresh, visit www.chevys.com.
About Chevys Fresh Mex
Founded in 1986 in Alameda, Calif., Chevys Fresh Mex sets the standard for “fresh” and fun with made-from-scratch recipes served up in a border cantina atmosphere that transports guests to the “Chevys State of Mind” – an escape from the daily grind of every kind. Chevys’ lunch, dinner and cantina menus feature bold flavors starting with the freshest, most high-quality ingredients, hand-crafted from scratch recipes, and blessed by the almighty sweet and smoky mesquite grill to achieve true sensory nirvana. Accented with Fresh Fruit Margaritas and infused with a little mojo, Chevys promises a restoration of spirit when guests most need the fix. Headquartered in Union City, Calif., Chevys Fresh Mex is owned by Real Mex Restaurants and operates 42 corporate and 18 franchised restaurants from coast to coast. For more information and a full list of locations, visit www.chevys.com.