ATLANTA, May 21, 2012 // PRNewswire // -- Great American Cookies®, the national cookie bakery, is pleased to introduce the brand's first cookie truck, making its way through the city of Houston, Texas. Capitalizing on the Food Truck Trend, which takes fresh baked products to our customers, Great American Cookies® looks forward to offering this non-traditional form of franchising. Great American Cookies® is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
Great American Cookies® multi-unit franchisees, Lawrence "Doc" Cohen and Jerome Mouton, will be the first franchisees operating a Cookie Truck. Cohen and Mouton are excited to debut the truck, which will sell the brand's famous Cookie Cakes amongst other classic Great American Cookies® treats.
"It's an honor to be the first Great American Cookies® food truck owner and operators," said food truck owner and Great American Cookies® Franchisee Doc Cohen. "Jerome and I are excited to serve the Houston area and are finding that customers are loving that fresh-baked cookies can now come directly to them in all kinds of venues from sporting events to office buildings."
"We are thrilled to launch the newest development in the QSR industry with our food trucks," says Chris Dull, President and CEO of GFG Management, LLC. "All of our food brands, which include Marble Slab Creamery® and Pretzelmaker® in addition to Great American Cookies®, will debut food trucks this year and we look forward to going mobile with our brands."
The food truck, adorned with Great American Cookies® imagery, will begin serving Houston this week. To keep up with Houston's cookie truck be sure to follow it on Facebook® at CookieTruckHOU1 and Twitter® at @CookieTruckHOU1 for all the latest news and location details. The Cookie Truck, in addition to its planned location visits, is also available for bookings for local and private event opportunities.
Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales in a fun, celebratory environment. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store. Great American Cookies currently operates in mall-based locations across the United States, as well as internationally in Bahrain, Chile, Guam, Mexico, Saudi Arabia and the United Arab Emirates.
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®, as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.
SOURCE Great American Cookies