Bruster's Real Ice Cream Opens First International Location
PITTSBURGH, May 24, 2012 // PRNewswire // -- Bruster's Real Ice Cream opened its first international location in Georgetown, Guyana. W&T George and Company Ltd. signed a Master Franchise Agreement with Bruster's Real Ice Cream. Their first store is conveniently located in an expanding downtown area that attracts both residents and workers.
According to Bruster's CEO Jim Sahene, "We are excited about the expansion of our brand and taking it to the people in Guyana. The leaders at W&T George understand the restaurant industry, the importance of product consistency and quality service." Selwin George, Director at W&T George stated, "Bruster's is a world-class premium ice cream, and our partnership will transform the traditional landscape with the introduction of freshly-made ice cream to an underserved market."
Bruster's sales team Todd Bilovus and Marcie Chong, spent 2 weeks in Guyana helping the team prepare to open. "It's wonderful to see a big smile cross a child's face the first time they taste our product. We have already seen interest in our more unique flavors like Mango Ginger –made with fresh fruit from the market," says Bilovus.
On opening day, Bruster's Guyana had a live radio remote and lines from 9am-10pm, with sales $1.06M+ (equivalent to $5,000 in US pricing). The new saying in town: "In Guyana, a party ain't a party no more without a Bruster's ice cream cake." The WTG Group is also committed to the development of 14 more stores in the region with talks already underway for Barbados, Jamaica, Suriname, and Trinidad and Tobago.
About WTG Group
W&T George and Company Ltd. is the umbrella Company for several brands including: Quality+ Fast Foods and Bakery, Upscale Restaurant & Sports Bar, The Computer Lab, HomeWell Builders, BRIDGE, and 5G Dialysis.
About Bruster's Real Ice Cream
Based in Pittsburgh, PA, Bruster's Real Ice Cream is one of the country's leading franchises with over 220 US locations in 18 states. Bruster's has more than 140 ice cream recipes – with nearly 40 fresh flavors available at any one time. Other treats are made fresh at each location to include: ice cream, waffle cones, sorbet, Brrrain Freezes, Blasts, milk shakes, sundaes, cakes and pies and seasonal favorites like strawberry shortcakes and apple dumplings. To locate a Bruster's near you, visit www.Brusters.com. For franchise information, call Lori Molnar at 412.919.2100.
SOURCE Bruster’s Real Ice Cream