Caribou Coffee Celebrates New Sparkling Teas and Juices with Summer Photo Contest for Fans
Fans Encouraged to "Sip Up Summer" by Capturing and Sharing Summer-Filtered Photos with the Caribou Community
MINNEAPOLIS, May 24, 2012 // PRNewswire // -- Caribou Coffee Company, Inc. (NASDAQ: CBOU) today launched a photo contest that will display summer pictures on both Facebook and Instagram. The contest invites fun-loving fans to submit pictures of colorful and sun-filled summer moments with their Caribou beverages – whether it's a lazy day at the beach, a picnic with friends or relaxing on the lake – for a chance to win great summer prizes.
The "Sip Up Summer" Facebook Photo Contest was created to celebrate the launch of Caribou Coffee's new sparkling teas and juices made with all natural ingredients– including Green Tea Lemonade, Peach Black Tea, Lemon Ginger Pomegranate Juice, Berry Black Tea, Mint Lime White Tea, Very Berry Juice – which are now available in all Caribou Coffee locations. This new line-up of bold and revitalizing flavors are exclusive to Caribou, allowing fans to have a refreshing beverage experience as they "Sip Up Summer."
"The new sparkling beverage line-up is the perfect complement to the summer fun our fans are already participating in," said Alfredo Martel, senior vice president of marketing and product management. "To make this summer even better we want to provide our fans with a way to win prizes while out and about enjoying their favorite Caribou drinks."
To participate, Caribou Coffee fans can simply check out the brand's Facebook page to find out each week's "theme" and submit fun photos via a dedicated tab or e-mail them to firstname.lastname@example.org. The photos will then be posted on Facebook, with select images displayed on Instagram. Each week, Caribou Coffee will award one fan winner. Once the photo contest has ended on July 6, 2012, one lucky winner will be selected to receive the grand prize – a professional camera to capture all of their fun summer moments.
The contest launches today with a "Kick Off Summer" theme. Caribou is giving fans the opportunity to share their best photos from the ultimate kick off to summer – Memorial Day Weekend. The first weekly winner will be selected on June 1, 2012. For more details, visit www.facebook.com/cariboucoffee.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of April 1, 2012, the Company had 585 coffeehouses, including 174 franchised locations, in 21 states, the District of Columbia and nine international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.
Ruder Finn, Inc.
SOURCE Caribou Coffee Company, Inc.