New DQ® Restaurant Opens in Frisco

New Restaurant Serves up Dairy Queen® Iconic Soft-serve Treats and Flavorful Food Offerings

May 24, 2012 // Franchising.com // FRISCO, Texas – The Dairy Queen® system has opened a new location at 8855 Teal Parkway in Frisco. The 2,900-square-foot DQ® Restaurant has added 45 new jobs in the area, contributing to the employment growth in Texas. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 4.1 percent this year.

“We are excited to open the Frisco DQ Restaurant and welcome the community in to enjoy our full menu of cravable food items and cool treats,” said restaurant operator Richard Witherspoon, who has been a Dairy Queen franchisee for 40 years. "This new restaurant is sure to be a place where families and friends can gather to share smiles and stories over a great meal and treats.”

This will be the second location in Frisco and the fifth DQ location for Wetherspoon.

An Array of Menu Options

The DQ® Restaurant concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The Texas Country Foods® menu features the quarter- and half-pound Hungr-Buster® made to order with premium flavor options, as well as other delicious and unique food items, including Texas T-Brand Tacos. Grilled and Crispy Chick'n Sandwiches, Steak Sandwiches and the Chick’n Strip or Steak Finger Country Basket® also are available for either lunch or dinner. The new restaurant also will feature all of the DQ treat favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee-flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items.

Design and Décor

The DQ Restaurant interior brings an innovative dimension to QSR dining. The restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The restaurant can seat 76 guests. For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen and follow the Dairy Queen system on Twitter at http://twitter.com/#!/DairyQueen.

Frisco DQ Restaurant at a glance:

Address: 8855 Teal Parkway, Frisco, TX 75034

Phone: (214) 872-1737

Employees: 45

Square Footage: 2,900 square feet

Number of Seats: 76

Hours of Operation: The new restaurant is open daily from 10 a.m. to 11 p.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Amy Needham
Pierson Grant Public Relations
919-270-9377
aneedham@piersongrant.com
www.piersongrant.com

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