The First DQ® Orange Julius® Opens in Muskegon

Dairy Queen® Brings Newest Treat Concept to the City

May 24, 2012 // Franchising.com // MUSKEGON, Mich. - The Dairy Queen® system always has been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants (QSRs) has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Muskegon, the first in Muskegon County. The new restaurant offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products, including an array of fruit beverages and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches. Located within the Lakes Mall food court at 5600 Harvey Street, the 700-square-foot restaurant employs a staff of 15.

“I am thrilled to have the first DQ Orange Julius store in Muskegon open and ready to serve our customers,” said new operator Amanda Williams, who owns two other locations in Allendale and Grand Rapids. “The Dairy Queen system is the world-wide treat leader and we’ve paired an innovative exciting design with a fabulous selection of cravable treats, including all of the Dairy Queen and Orange Julius favorites. Our customers will love what we’re bringing to the Muskegon community.”

The DQ Orange Julius store in Muskegon features DQ favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages.

“We are looking to provide the Muskegon community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Williams.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen and follow us on Twitter at twitter.com/#!/DairyQueen.

Muskegon DQ Orange Julius store at a glance:

Employees: 15

Square footage: 700 square feet

Hours of operation: Daily, 10 a.m. to 9 p.m..

Contact Information: Store phone number: 231-798-2257

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Amy Needham
Pierson Grant Public Relations
919-270-9377
aneedham@piersongrant.com
www.piersongrant.com

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