May 24, 2012 // Franchising.com // Atlanta, GA - Welcomemat Services rolled out the welcome mat for more than 23 franchisees and guests at its first annual national conference April 20 at Chateau Elan in Braselton, Ga. The three-day event incorporated award ceremonies, panels and roundtable sessions on growing and developing local franchise business ideas. Special presentations from industry experts and guest speakers were also heard.
Founder and CEO Brian Mattingly took the opportunity to bestow top franchisees with prestigious awards. Among them, Westfield, Ind.-based owners Dave and Sheryl Eickman were named Franchise of the Year, based on a series and ranking of Welcomemat key performance indicators. Wilmington, N.C. owners Frank and Shelli Bernardini were runners up for the award.
“We’re thrilled to have Dave and Sheryl on the Welcomemat team,” said Mattingly. “Over the past year, they have shown extreme dedication to their business. It was a hard decision with so many deserving owners, but Dave and Sheryl proved themselves and exceeded our expectations as new franchisees.”
Since franchising began in early 2011, Welcomemat has expanded to 10 franchised units and maintains seven corporate-operated locations. Projections call for the opening of eight additional franchise locations in 2012 toward a goal of opening 200 locations during the next five years in high-profile, transient markets across the country.
Courtney Thomas | Nicole Benzer
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