American Restaurant Concepts, Inc. Announces Successful Expansion of Starke, Florida Restaurant

Dick's Wings Targets Palatka, Florida as Potential New Site for Additional Location

JACKSONVILLE, Fla., May 24, 2012 // PRNewswire // -- American Restaurant Concepts, Inc. (OTCBB: ANPZ), the owner, operator and franchisor of Dick's Wings & Grill® restaurants, announced the successful expansion of its Starke, Florida restaurant.

"The response to Dick's Wings re-opening in Starke, Florida has been strong beyond our expectations," stated Michael Rosenberger, CEO of American Restaurant Concepts. "The original location opened 24 months ago and has already outgrown its space. We moved the restaurant into a new, larger 3,200-square-foot facility with a full bar a few months ago, which added more than 1,500 square feet. The move produced a 20% increase in business and we are now looking to open a second restaurant in Palatka, Florida once our development department determines an optimal location."

American Restaurant Concepts has spent the last 12 years opening, testing and perfecting the Dick's Wings® casual dining concept. With 18 locations, the groundwork has been laid for broader national expansion. The Company, which uniquely combines a family-friendly environment with a sports-themed restaurant, is currently offering potential franchisees two turnkey models – Dick's Wings & Grill®, a 4,000–square-foot, full-service restaurant, and Dick's Wings Express®, a 1,200 to 1,500–square-foot express restaurant. The Company also offers low-cost conversion packages that allow franchisees to convert existing buildings into profitable Dick's Wings® restaurants.

Poised to grow, the Company offers its franchise partners flexible footprints, a marketing and advertising resource center, training and operations materials, grand opening support as well as on-going support; all key ingredients to franchise success.

About American Restaurant Concepts, Inc.

American Restaurant Concepts, Inc., headquartered in Jacksonville, Florida, is the owner, operator and franchisor of the Dick's Wings & Grill® full-service restaurants and Dick's Wing Express® express restaurants. The Company prides itself on the 365 original mouth-watering flavors it has created for its premium grade chicken wings. Dick's Wings® offers customers the freshest wings, sandwiches, burgers, wraps, salads and signature waffle fries, all in a unique setting that combines a family-friendly environment with a sports-themed restaurant. Dick's Wings & Grill's® chicken wings have won numerous awards in Florida and Georgia, including having been voted "Best Chicken Wings in Northeast Florida" 12 consecutive years by Folioweekly magazine. Dick's Wings currently has 16 full-service restaurants and 2 express restaurants. Fifteen of the restaurants are located in Florida, with one located in Georgia and two located in Canada. For more information on the Company, please visit its website at www.dickswingsandgrill.com.

Safe Harbor Provision

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact contained herein, including, without limitation, statements regarding the company's future financial position, business strategy, budgets, projected revenues and costs, and plans and objectives of management for future operations, are forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expects," "intends," "plans," "projects," "estimates," "anticipates," or "believes" or the negative thereof or any variation thereon or similar terminology or expressions. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from results proposed in such statements. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors set forth in the company's Annual Report on Form 10-K for the year ended December 26, 2010 and its other filings and submissions with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. Except as required by law, the company assumes no obligation to update or revise any of the information contained in this press release.

SOURCE American Restaurant Concepts, Inc.

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