Fred Astaire Franchised Dance Studios Announces Opening of Franchise in Cape Town, South Africa

Fred Astaire Franchised Dance Studios (FADS), headquartered in Longmeadow, Massachusetts (USA) announced this week the opening of their Cape Town, South Africa dance studio. 

LONGMEADOW, MA, May 26, 2012 /24-7PressRelease/ -- Fred Astaire Franchised Dance Studios (FADS), headquartered in Longmeadow, Massachusetts (USA) announced this week the opening of their Cape Town, South Africa dance studio.

CEO and President Jack Rothweiler called the opening "an exciting chapter for both the company and Cape Towners." As the second most populous city in South Africa, Cape Town is an indelible symbol of the beauty and promise of post-apartheid South Africa. Its logo -- an outline of the majestic Table Mountain superimposed over a rainbow -- suggests its historic mix of races and cultures. A popular tourist attraction, located on the shore of Table Bay, Cape Town is a health-oriented city which takes social dancing seriously

New franchisee Chris Sauer, along with wife, Gail, both South African natives, will run the daily operations of the studio. Gail has over 15 years experience teaching social and Latin American style dancing having previously worked at Fred Astaire Dance Studios in Sandton, while Chris has administrative experience working there as well. As the newest franchisees in the FADS organization, the Sauer's already knew about U.S.-based company's philosophy, teaching methods, and naturally -- its iconic namesake.

The studio offers instruction in smooth and rhythm styles which are the basis of classic dances such as Tango, Cha-Cha-Cha, Waltz, Foxtrot and Swing.

For more information on location, hours and lessons visit: or call + 011-27-218-3-78667.

Co-founded by the legendary Fred Astaire, our studios set the standard of excellence in dance instruction. From Ballroom to Latin to Swing to Salsa, we offer all styles of dance lessons for all ages and abilities in a fun atmosphere.


Corporate Office Address
Fred Astaire Dance Studios, Inc.
10 Bliss Rd
Longmeadow, MA 01106
P 413-567-3200
F 413-565-2298



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