Pokémon-Themed Happy Meals Return to McDonald’s Locations across North America

A Special Pokémon TCG Card and Figure Included in Each McDonald’s Happy Meal®

BELLEVUE, Wash. - (BUSINESS WIRE) - Pokémon Black•White-themed Happy Meals arrive in participating McDonald’s® restaurants across North America beginning June 15, 2012, as one of the world’s most popular entertainment properties kicks off its second annual Happy Meal promotion with the leading foodservice provider. Pokémon fans visiting North American McDonald’s locations June 15–July 5 can purchase a Happy Meal featuring one of twelve Pokémon Trading Card Game cards, each featuring a special McDonald’s “M” foil stamp on the card. The Happy Meal will also include one of six Pokémon figures, including Pikachu and five Unova region Pokémon: Axew, Dewott, Pignite, Servine, and Woobat.1 The Pokémon Company International continues its McDonald’s Pokémon Black•White Happy Meal promotion in major markets around the world later in 2012.

“It’s been fun partnering with McDonald’s to once again provide something special to our fans.”
“Last year’s Pokémon Happy Meal promotion was a huge hit, and we’re certain Pokémon fans will love what’s in store this summer,” said J.C. Smith, director of Consumer Marketing for The Pokémon Company International. “It’s been fun partnering with McDonald’s to once again provide something special to our fans.”

The Pokémon Black•White Happy Meal promotion will be supported by McDonald’s through a fully integrated marketing campaign that includes television advertising, in-store POP, and online activities at McWorld.com and HappyMeal.com.

The Pokémon franchise continues to be one of the most enduring entertainment brands in the world. The highly anticipated fall 2012 launch of the Pokémon Black Version 2 and Pokémon White Version 2 video games for the Nintendo DS™ family of systems and playable on the Nintendo 3DS™ in 2D mode follows the record breaking release of Pokémon Black Version and Pokémon White Version games, which have gone on to sell 13.68 million copies globally. The all-new Pokémon Trading Card Game: Black & White—Dark Explorers expansion launched May 9, adding to the more than 19 billion Pokémon TCG cards produced worldwide. A new season of Pokémon animation, Pokémon: BW—Rival Destinies, kicked off on Cartoon Network this February.

To learn more about Pokémon, please visit www.pokemon.com.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.

About McDonald’s

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

____________________________
1 While supplies last.

Contacts:

Bender/Helper Impact

Brian Reinert
212-689-6360
Brian_Reinert@bhimpact.com

The Pokémon Company International

Rob Novickas
425-440-6136
r.novickas@pokemon.com

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