Tasti D-Lite Named 2012 Military Friendly Franchise by G.I. Jobs Magazine
May 29, 2012 // Franchising.com // Franklin, TN - Tasti D-Lite announces it was ranked in the top 10 percent of all franchises nationwide and named a 2012 Military Friendly Franchise® by G.I. Jobs Magazine.
The soft serve frozen dessert company draws customers with a great-tasting frozen treat with less fat than ice cream and less sugar than frozen yogurt and currently has three veteran-owned franchises. Tasti D-Lite honors military veterans all year round by offering service members a 25 percent discount off the franchise fee, allowing veterans to use their training and operational skills in a new civilian career.
“I attribute my own successes to my military experience,” said Tasti D-Lite owner Jim Amos, a former Marine Corps captain and veteran of two combat tours in Vietnam. “The leadership, responsibility and integrity that I instill in my own work are based in the military, and with former military franchise owners, I know they work with those same values.”
“The Military Friendly Franchises® list was created three years ago out of demand from military veterans, many of whom want to start or own their own business but are unclear where to begin,” said Sean Collins, director for G.I. Jobs. “Being selected as a Military Friendly Franchise places Tasti D-Lite in this elite group, and is testimony to Tasti D-Lite’s world class programs and policies that support military veterans interested franchise opportunities.”
Since its inception in 1987, Tasti D-Lite’s popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. In 2008 the company launched its first franchise program. Since then, the company has grown to 71 locations across four countries and has already secured commitments to open more than 500 locations around the world in the coming years. In December 2011 Tasti D-Lite acquired Planet Smoothie which has more than 100 units in operation, mainly in Georgia and Florida. Over the coming months, Tasti D-Lite products will be added to select Planet Smoothie stores and likewise, Planet Smoothie menu offerings will be made available to Tasti D-Lite locations. The two brands are poised for growth throughout the U.S. and around the world with plans to build a global franchise network through a combination of single- and multi-unit franchises, area developers and international master franchises.
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