May 30, 2012 // Franchising.com // IRVINE, Calif. – Philly’s Best, Southern California’s only authentic Philadelphia cheesesteak and hoagie shop, has appointed Morgan Marketing and Public Relations, LLC, an Irvine-based full-service marketing and public relations firm, as its communication agency of record. Morgan Marketing will provide a wide scope of media relations to generate publicity around Philly’s Best’s 20th anniversary, including implementing an aggressive and promotions-driven social media campaign.
“We selected Morgan Marketing for their proven track record in the food industry, vast knowledge of local media and franchisee expertise,” said Andrea Levey, co-owner of Philly’s Best. “This year marks our 20th anniversary and we’re excited to partner with Morgan Marketing to increase brand awareness as we continue to grow our company and bring authentic Philly to Southern California!”
For over 21 years, Morgan Marketing & Public Relations LLC has been providing marketing, public relations and event-planning services to a variety of industries including retail, restaurants and hospitality, real estate, food and beverage, and legal. The firm’s dynamic office space in Irvine, Calif. features a state-of-the-art test kitchen and a conference room with multimedia and focus group capabilities. Morgan Marketing & Public Relations is the recipient of the Distinguished Service Award from the Public Relations Society of America, Orange County Chapter, which recognizes an organization that best exemplifies the highest standard of public relations practices. For further information, please visit the agency’s website at www.mmpr.biz, call (949) 261-2216, “Like” the agency on Facebook or follow on Twitter. Morgan Marketing & Public Relations is located at 78 Discovery, Irvine, CA 92618.
Philly’s Best is celebrating 20 years of true Philly flavor in Southern California. The company was started by native Philadelphians Bob and Andrea Levey, who wanted to bring the flavors of Philly to their new home of Southern California. In 1992, they opened their first Philly’s Best location in Fountain Valley. The company’s authentic flavors start with proprietary recipes, along with ingredients and products direct from Philly, including Amoroso® rolls, Wise® Chips, Taylor® Pork Roll, Frank’s® Soda, Pennsylvania Dutch Birch Beer® and numerous TastyKake® offerings. A uniquely Philly brand and concept, Philly’s Best has grown to 22 locations throughout Southern California. For more information, visit the company’s website at www.eatphillysbest.com, call (949) 206-9724, “Like” them on Facebook, or follow them on Twitter.