June 01, 2012 // Franchising.com // ANNAPOLIS, Md. – The opening of a new Greene Turtle restaurant here last week gave the famous sports bar/casual dining chain its 33rd overall location across Maryland, Virginia, Delaware and Washington, D.C., moving it one-step closer to its goal of reaching 150 units throughout the East over the next several years. It also brought The Mid-States Group, the entity behind the new restaurant, closer to meeting its commitment to develop eight restaurants in Maryland and Virginia.
The franchisee group, whose partners have backgrounds in politics as well as the restaurant and fitness industries, kicked off an aggressive growth plan last fall with its first Greene Turtle restaurant in Pasadena, Md., one of three it has committed to develop in Anne Arundel County. Last month, the group opened a unit in Old Town Fairfax, the first of five it intends to develop in Virginia’s Fairfax County. The new Annapolis site gives the group its second Anne Arundel County site, and a third is scheduled to open this summer in Gambrills, Md.
“We are very excited to be opening our third Greene Turtle restaurant, and share that excitement with the many customers who have eagerly awaited each new location’s launch,” says Mid-States Group Operating Partner James King. “We have great confidence in the concept, and are working diligently to get all the units committed to in our agreements up and running as quickly as possible. We’re also eyeing the possibility of additional units beyond those current commitments.”
In addition to its 33 open restaurants, The Greene Turtle has signed agreements representing another 27 locations. Most recently, a 10-unit deal was secured that will introduce the concept to New York, with sites in both Nassau and Suffolk Counties on Long Island. Other pending development will introduce The Greene Turtle to Pennsylvania and bring additional locations to Delaware, Maryland and Virginia. The chain has made substantial inroads to Virginia since its debut in Fredericksburg in late 2009, subsequently opening in Chesapeake and Hampton in the southern part of the state and Leesburg, Arlington, Dulles and Fairfax to the north. With a goal to reach 25 to 30 locations statewide, The Greene Turtle is now seeking franchisees in Richmond, Roanoke, Lynchburg, Blacksburg and the Hampton Roads region. In addition, franchise opportunities are available in the Carolinas, Georgia and Florida, Pennsylvania, New Jersey, New York, West Virginia and New England.
Franchise candidates that are willing and able to develop and successfully operate multiple units are of primary interest, according to Tom Finn, Vice President of Franchise Business for the company.
“We’re on a roll,” says Finn. “Qualified multi-unit investors are recognizing the potential of our brand and are signing on to bring The Greene Turtle to more markets throughout the East. We’re eager to speak to prospective franchisees who, like the Mid-States Group, have both the desire and the financial ability to support bigger deals to accelerate the drive to our 150-unit goal.”
Details about The Greene Turtle’s franchise program and information about available opportunities are available online at www.thegreeneturtle.com or by contacting Franchise Sales Director Marty Welch at (855) TGT-INFO or email@example.com.
First opened in Ocean City, Md., in 1976, The Greene Turtle today includes 33 locations in markets across Maryland and extending into Washington, D.C., Virginia and Delaware. Combining comfort food, a casual atmosphere and a sports bar theme marked by big screen TVs broadcasting local and national events, “The Turtle” has become a popular year-round destination where families, friends and fans of all ages feel at home. AOL users in Baltimore named the chain “Best Sports Bar” (December 2010) and CBS Baltimore named The Greene Turtle among the best local spots to enjoy “March Madness.” Information is available online at www.thegreenturtle.com and www.facebook.com/thegreeneturtle. Fans can also join their favorite location’s individual Facebook page for the latest news about special events and offers, or follow their local restaurant for updates on Twitter.
In January 2012, The Greene Turtle once again made Entrepreneur Magazine’s prestigious Franchise 500 listing of top opportunities. More recently, the concept was named one of the Top 25 Franchise Opportunities by Restaurant Management magazine. Franchise opportunities with The Greene Turtle are available throughout the eastern United States to qualifying investors through The Greene Turtle Franchising Corp., whose majority stakeholder is JPB Capital Partners, a Columbia, Md.-based private equity partner for lower- to middle-market companies. For information on available opportunities, visit www.thegreeneturtle.com/franchise.php or contact Director of Franchise Sales Marty Welch at (855) TGT-INFO (848-4636) or firstname.lastname@example.org.
GRiP Communications LLC