16 Handles Salutes Summer with New 'Frosty Root Beer Float' Frozen Yogurt

June’s Flavor of the Month is a Low-Calorie, Non-Fat Take on the All-American Classic

June 04, 2012 // Franchising.com // NEW YORK, NY - 16 Handles™ (http://www.16handles.com), New York’s premier self-serve frozen yogurt company, announces its June “Flavor of the Month,” Frosty Root Beer Float. The Frosty Root Beer Float, which is available at all 16 Handles locations throughout June, is a creamy blend of vanilla frozen yogurt with the full-bodied taste of classic root beer soda. The company’s innovation team, led by Head Chef Robynne Maii, suggests pairing the new frozen yogurt flavor with Vanilla Clodhoppers, crunchy graham cracker chunks covered in smooth vanilla fudge.

“America’s love for root beer floats inspired us to develop our own frozen yogurt version that tastes just as good as the original recipe we all drank growing up,” states Solomon Choi, the founder of 16 Handles. “Reinventing this nostalgic summertime beverage into a soft-serve indulgence is our way of surprising and delighting our customers with better-for-you old-fashioned flavors.”

One (1/2 cup) serving of Frosty Root Beer Float has 112 calories, zero grams of fat, and it boasts 7 types of probiotics, naturally found in yogurt.

Frosty Root Beer Float is the newest addition to 16 Handles’ ever-rotating flavor list; every store features 16 different yogurt varieties, on tap, every day. 16 Handles will continue to introduce new flavors each month in tandem with their new chef-inspired menu program that launched in April 2012 with the release of the limited edition topping, Smoked Almond Brittle.

About 16 Handles

Founded in 2008 by foodservice industry expert Solomon Choi, 16 Handles was first to pioneer the self-service frozen yogurt concept in New York City. With 23 locations across New York, New Jersey, Connecticut, Maryland, and Florida, 16 Handles urges every guest to Flaunt Their Flavor™ by offering 16 handles of premium frozen yogurt, along with a complementary toppings bar featuring more than 50 items. The company continues to expand rapidly and forecasts that 43 stores will be open by the end of 2012. An eco-conscious company committed to sustainability, 16 Handles uses biodegradable packaging and spoons, while each store plants 16 trees per day though an ongoing partnership with Trees for the Future. For more information visit http://www.16handles.com, Facebook (http://www.facebook.com/16Handles) or Twitter (@16Handles).

Contact:

Jarrod Walpert
Marketing
201.753.8395
www.16handles.com

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