June 04, 2012 // Franchising.com // ATLANTA – Nothing quite compares to kicking back and relaxing with some good, chill tunes and warm weather. With this in mind, Flip Flop Shops and SANÜK are teaming up to give consumers the brand-new Donavon Frankenreiter album, Start Livin’, when they Free Their Toes® with any of the latest styles from SANÜK.
Throughout the month of June, consumers at any of the Flip Flop Shops locations throughout the United States, Canada, Guam and the Caribbean will receive the newly released album from professional surfer and mellow rocker Donavon Frankenreiter with the purchase of any SANÜK flip flops or sandals. Outside of iTunes, consumers can only find Start Livin’ at their local Flip Flops Shops.
“We’re stoked to partner again with one of our best-selling brands to offer this killer promotion with an artist like Donavon,” said Brian Curin, the President (Size 10) of Flip Flop Shops. “All three parties involved share a common creative drive, coupled with a laid-back attitude and passion for their trade.There’s no better way to welcome the sun and warmth than with some good tunes.”
As part of the promotion, each Flip Flop Shops location will devote its unique and innovative "flip flop tree" exclusively to SANÜK product lines, in addition to branded window and counter graphics and a SANÜK DVD playing on all shop TVs. Flip Flop Shops’ staff will create further awareness for the promotion by wearing SANÜK-branded tees and footwear.
“We’re thrilled to add another notch in the belt of the SANÜK and Flip Flop Shops partnership,” said John Gothard, the VP of Sales (Size 10) of SANÜK, adding that the two companies have very similar ideologies when it comes to reaching consumers. “Donavon is one of our pro surfers and a very talented musician who really embodies what our brands are all about.”
Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as SANÜK, OluKai, Quiksilver, ROXY, Reef, Cobian, and Cushe, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…Play With Their Toes Exposed® with the freedom of flip flops on their feet.
“Our June promo with SANÜK and Donavon is huge for us – together we’re all furthering a laid-back, casual and simplified lifestyle,” said Darin Kraetsch, the CEO (Size 10) of Flip Flop Shops, emphasizing that mellow tunes and flip flops are synonymous with summer.
Start Livin’ marks the fifth full-length album release for Frankenreiter, who is also a SANÜK-sponsored professional surfer.
“SANÜK and I go way back, which is why this worked out so well,” Frankenreiter said. “It’s really an honor to have Start Livin’ be part of this Flip Flop Shops promotion. I think it will resonate well with fans of all three brands.”
Today, Flip Flop Shops has more than 50 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 80-plus shops in the development pipeline.
For more information or to find the nearest Flip Flop Shops location, visit http://www.flipflopshops.com.
Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as SANÜK, OluKai, Quiksilver, ROXY, Reef, Cobian and Cushe. The recipient of the International Council of Shopping Centers’ prestigious “Hot Retailer Award,” Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill and Nike. Recognized in the 2011 Inc. 500|5000 listing as the sixth fastest-growing franchise and 12th fastest-growing retailer in the nation, the brand currently boasts more than 50 shops in operation and more than 80 in the development pipeline. Through its well-managed, global-expansion strategy, the brand projects 236 locations to be open or in development throughout select markets by 2013. For more information on the franchise opportunity, visit http://franchise.flipflopshops.com/.
Launched in 1997, SANÜK provides creatively inspired yet thoughtfully designed products for the global outdoor community. Headquartered in Southern California, SANÜK, which is the Thai word for “fun,” strives to make products that are as much about funk as they are about function. They’ve found their sandals are happiest when they tread the road less traveled – so they design them accordingly. With support from loyal followers, SANÜK continues to grow and now has distribution across the United States and in 50-plus countries throughout Europe, Asia, South America and Australia. SANÜK sponsors a diverse group of professional athletes ranging from surfers like Donavon Frankenreiter and Dave Rastovich to rock climbers like Chris Sharma and Randy Leavitt. Like the products the company designs, their roster of athletes is truly “superfunktional.” For further information on SANÜK, visit www.sanuk.com/.
Fishman Public Relations
(847) 945- 1300 ext. 237