Four Points by Sheraton Colonia Roma Opens in Mexico City

STAMFORD, Conn. - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the opening of Four Points by Sheraton Colonia Roma in Mexico City. Owned and managed by Sora Group, the new hotel is the third in Mexico for the fast-growing Four Points brand, which now includes more than 160 hotels around the world. Twenty-three Four Points hotels are slated to open in 2012 alone, giving it the second largest pipeline among all Starwood brands.

The 90-room Four Points by Sheraton Colonia Roma exemplifies the brand’s “best for business” proposition for travelers who seek great hotels at great rates. Among its hallmarks are a stylish and functional guest room workspace, free in-room internet, free WiFi in public spaces, and the best local beers from the brand-wide Best Brews program.

Other features include a 24-hour fitness center, an international restaurant, and a relaxing bar and lounge. Seven meeting rooms provide more than 9,300 square feet of flexible meeting space. The hotel’s location in Colonia Roma puts it within walking distance of shopping and cultural treasures, close to corporate headquarters including the World Trade Center, and just eight miles from Mexico City’s Benito Juarez International Airport.

“The introduction of the Four Points by Sheraton Colonia Roma represents the fifth brand of the Starwood portfolio to open in Mexico City and reaffirms our commitment to growing the options for both international as well as domestic travelers to this key business and tourism destination,” said Osvaldo Librizzi, president of Starwood’s Latin America Division. “We are delighted to launch this partnership with the Sora Hotel Group and are confident that Colonia Roma is an ideal location for our guests to enjoy the Four Points by Sheraton and all that Mexico City has to offer.”

Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood, added, “Four Points by Sheraton enjoys a loyal worldwide following and we’re pleased to offer guests a new lodging option in one of the world’s great centers of culture and business. We believe that Four Points’ contemporary style and ‘best for business’ services and amenities are an excellent fit for Mexico City.”

Mexico City’s first suburban development, Colonia Roma has enjoyed a renaissance as a center of art, design, shopping, and dining. The Four Points hotel is located near the neighborhood’s main thoroughfare, Alvaro Obregon Street, affording its guests easy walking access to world-class attractions including the Casa Lamm cultural center, the MUCA contemporary art museum, and Casa Universitaria del Libro.

About Hotel Sora Group

Sora Group is an independently Mexican owned hotel management company. Sora Group has expertly managed hotels for more than six years in Mexico. For more information, please visit www.fourpointsmexicoroma.com

About Four Points by Sheraton

Great Hotels. Great Rates: With 161 Four Points by Sheraton hotels in 27 countries, travelers can find the timeless style and comfort they're looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,103 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Contact:

Starwood Mexico

Aletia Salas
5255-52425564
PR Director
aletia.salas@starwodohotels.com

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