Moe’s Southwest Grill Coming to New York Thruway
New Location at Angola Travel Plaza Highlights Fresh Growth Strategy
June 04, 2012 // Franchising.com // Angola, N.Y. – Moe’s Southwest Grill, the fast-growing restaurant franchise best known for its southwest fare and distinct brand culture, opened its newest location at the Angola Travel Plaza on June 1. The move to offer travelers along the New York Thruway fresh, create-to-order burritos, quesadillas, tacos and more, marks a cohesive strategy by Moe’s parent company FOCUS Brands to target non-traditional sites for growth.
Joining Moe’s in a revamped 65,000-square-foot space in the Angola Travel Plaza food court are other FOCUS Brands concepts Cinnabon, Auntie Anne’s Pretzels and Carvel. The locations will all be owned and operated by existing Franchise Partner Kevin DiPirro, who also has three Moe’s locations in the greater Buffalo area. DiPirro was looking for a venue to expand the Moe’s brand and was able to tap the FOCUS Brands family of concepts to occupy a total of four stores in the plaza’s food court.
“Non-traditional locations allow us to leverage the power of the FOCUS Brands portfolio, creating high levels of scalability and efficiency for the developer,” said Moe’s President Paul Damico. “The Angola Travel Plaza deal was a homerun for all parties involved because we were able to transform a food court quickly with four complementary concepts under a single operator.”
FOCUS Brands, which operates more than 3,300 stores under the brand names of Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill and Auntie Anne's Pretzels, projects it will close 80-90 non-traditional deals by the end of the year. The company is specifically targeting train stations, travel plazas, entertainment venues, convenience stores, higher education facilities, airports, casinos and military bases.
The new Angola location is part of Moe’s strategic growth plan to double its existing presence to a total of 800 locations nationwide by the end of 2015.
About Moe's Southwest Grill
Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh southwest fare in a fun and engaging atmosphere with over 450 locations in 33 states. At Moe's, each meal is prepared right before your eyes and is served with free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill was named a World-Class Franchise® by the Franchise Research Institute in 2012, was ranked #1 in category in Entrepreneur’s Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer's Choice in Chains Awards. For more information, visit www.moesfranchise.com.
About FOCUS Brands
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of nearly 3,500 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 57 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and Auntie Anne’s® Pretzels as well as the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.
Fishman Public Relations