June 05, 2012 // Franchising.com // SIOUX FALLS, S.D. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 1309 E. Benson Road in Sioux Falls. The newly opened 2,090 square-foot DQ Grill & Chill® restaurant has added 32 new jobs in the area, contributing to South Dakota’s employment growth. The new restaurant will also contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3 percent this year.
This new DQ Grill & Chill restaurant is the second Sioux Falls location for franchisee Chad Hatch, who also owns restaurants in Yankton and Keystone, S.D.
“We are excited to open the new DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said Hatch. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”
The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.
Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests will enjoy the delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.
The DQ Grill & Chill restaurant interior brings an innovative dimension to QSR dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.
The restaurant can seat 49 guests inside and also offers 12 attractive outdoor patio seats. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.
For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen and follow us on Twitter at twitter.com/#!/DairyQueen.
Address: 1309 E. Benson Rd., Sioux Falls, SD 57104
Square Footage: 2,090 square feet
Number of Seats: 49 indoor and 12 outdoor
Hours of Operation: The new restaurant serves lunch and dinner daily from 10:30 a.m. to 10 p.m.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
Pierson Grant Public Relations