Pizza Hut® Announces Subway Takeover to Launch New Sandwich Concept, The P'Zolo™
Red Line Subway Train in Chicago Transformed into Rolling P'Zolo; Free P'Zolos for Passengers
DALLAS, June 4, 2012 // PRNewswire // -- Move over subs, extreme flavor has made its way to the sandwich category in the form of the new Pizza Hut P'Zolo. The new concept is available in three delicious recipes, Meat Trio, Italian Steak and Buffalo Chicken, rescuing sandwich-lovers from the doldrums of cold cuts. The P'Zolo is available nationwide at Pizza Hut for only $3 for one or $5 for two.
"At Pizza Hut we're known for constantly dreaming up great new flavor experiences on behalf of our consumers," said Kurt Kane, Pizza Hut CMO. "When we took a look at the sub category we decided consumers needed us to bring this same approach to that space. We think people are quickly going to see they can get a lot more for their $5 with the new P'Zolo. It's more than a sandwich. It's a new flavor creation that is leaving the sub category behind."
To introduce the P'Zolo, Pizza Hut today launched a "Subway Takeover" by commandeering a pair of subway cars on Chicago's Red Line. This Thursday, June 7, Pizza Hut will pass out free P'Zolos at select Red Line stops in the city. Pizza Hut will announce the secret locations on its Facebook page later this week (facebook.com/pizzahut).
See Ya Subs!
P'Zolo customers who really want to take down the sub sandwich can do just that on the Pizza Hut Facebook page. This week Pizza Hut will unveil a "See Ya Subs" game, which allows Facebook users to test their firing skills to take down subs with an arsenal of P'Zolos.
P'Zolo – Full of Flavor
These warm and melty, meat and cheese-filled delights are freshly baked in a soft golden crust, sprinkled with Asiago cheese and are available in the following recipes:
- Meat Trio caters to the meat enthusiast with Italian sausage, pepperoni, ham and cheese
- Italian Steak is filled to the brim with marinated steak, roasted vegetables and cheese
- Buffalo Chicken kicks it up a notch with white-meat chicken, buffalo seasoning and cheese
Each P'Zolo is served with a choice of ranch or marinara dipping sauce.
About Pizza Hut
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2012 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit PizzaHut.com, or keep up with the brand via its social media channels at social.PizzaHut.com.
P'Zolo is a trademark of Pizza Hut, Inc.
SOURCE Pizza Hut