June 06, 2012 // Franchising.com // Chicago, IL – Freshii, a fast casual, health conscious concept, is forging ahead with their international growth. With over 50 locations now open throughout North America, Europe and the Middle East, Freshii is targeting prime markets in the MENA region for further expansion. The first Middle East Freshii location opened in 2009 in the Dubai International Financial Centre. The Dubai franchise group is preparing to open their second location in mid-June in Healthcare City.
The second site selected was the Al Razi Building, part of Dubai Healthcare City. Freshii founder and CEO, Matthew Corrin, is enthusiastic about the expansion and said, “The first Freshii Dubai restaurant is one of the most profitable stores in the entire Freshii system because of the execution of our franchise partners, and because demand for our health conscious concept is very high in the region. We are evaluating other potential franchise partners for high growth markets across the MENA region, including Kuwait, Saudi Arabia, Bahrain, Oman and others.”
Freshii’s franchise development partner Fransmart is also responsible for the successful launch of franchise programs for Five Guys Burgers and Fries, Qdoba Mexican Grill and zpizza. Fransmart’s current and past portfolio brands have opened over 2,000 restaurants in 45 states and more than 35 countries, including prominent MENA expansions for Elevation Burger, zpizza and Vapiano.
Fast Casual's 2012 Top 100 Movers & Shakers ranked Freshii #8 among restaurant chains, and Freshii CEO, Matthew Corrin was ranked #3 on the Movers & Shakers People list. Freshii is a “health casual” concept, offering its guests a nutritious and delicious meal on the go, without sacrificing taste, health needs or time. The menu includes salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, served in a fast, fun, hip and environmentally sustainable atmosphere. Freshii, which started in Toronto, Canada and is now headquartered in Chicago, has over 50 restaurants opened worldwide. Freshii restaurants range in size from 150sf kiosks to 1500sf inline locations and are a blend of high volume fresh customized meals, grab-and-go, and gourmet snack food. Visit the web site http://www.freshii.com to create a virtual salad, wrap, rice bowl or soup and instantly see the nutritional value of your ingredients.
Learn more about the fast casual Freshii franchise: http://fransmart.com/freshii.html.