Home Care Assistance Launches HomeNursingAide.com

Home Care Assistance Launches HomeNursingAide.com

HomeNursingAide.com provides the community with a valuable resource for understanding what types of services home nursing aides and in-home caregivers can provide to help seniors remain independent in their own homes.

Palo Alto, CA (PRWEB) June 06, 2012 - Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the launch of HomeNursingAide.com. The site is one piece of a larger, cutting edge educational initiative by the company that aims to provide valuable information around the topics of senior care, aging in place and quality of life to seniors and their loved ones. With a rapidly aging population and a documented preference by seniors to remain in their homes as they age, there has been a growing interest in understanding what types of services are available that enable seniors to age successfully in the comfort of their own homes. By completing the brief form on the website, site visitors will automatically receive a free, downloadable copy of What Is Home Care, a 19-page guide designed to help aging adults and their loved ones understand what home care is, what the steps to obtaining high quality in-home care are and what caregivers and home nursing aides from reputable agencies can do to promote healthy longevity in the home. The company has received a great deal of positive feedback to the educational initiative from seniors in the community but also from professionals who commonly work with seniors, such as fiduciaries, estate attorneys and geriatric care managers, who have found the guide to be a valuable resource for their clients.

Home Care Assistance is considered a trailblazer in the senior care industry with an innovative care model that goes beyond the basic types of assistance typically provided by home care agencies (such as grooming, bathing, transferring). The company places a large emphasis on lifestyle factors that contribute to healthy longevity by way of a proprietary, evidence-based caregiver training program that teaches caregivers to promote healthy nutrition, physical activity, sharp minds, a sense of purpose and active social ties. Home Care Assistance has been a leader in community outreach and education, having developed an impressive collection of educational resources all designed to provide free and practical information to people with an interest in learning more about senior care and healthy longevity. Navigating through the myriad of senior care options can seem challenging, but HomeNursingAide.com guide provides practical information about what home care is and tools, such as an agency comparison checklist, designed to demystify the in-home care process.

“At Home Care Assistance, we have a commitment to helping seniors live happier and healthier lives at home,” said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. “We take great pride in providing high-quality information to the community around senior care and quality of life in aging as part of our educational and community outreach initiative. People who are well-informed about their long-term care options are in a better position to make an optimal decision.”

The boom in life expectancy and decline in acute medical conditions combined with a strong stated preference among seniors to “age in place” and maintain independence in their own homes, means that home care is becoming a key component of the aging paradigm. Home Care Assistance, unique in its holistic approach to long-term care and aging, has continued plans to expand its suite of educational materials and outreach activities not only for their clients, but throughout the community.

“Educating seniors and their families about the positive impact that in-home care can have on their lives is just one of the many ways we are promoting our company mission of changing the way the world ages,” said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. “At Home Care Assistance, we believe in empowering people to be proactive and informed when it comes to their health and long-term care.”

For more information about Home Care Assistance please visit http://www.HomeCareAssistance.com or call 1-866-454-8346.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.


Kathryn Zakskorn
Home Care Assistance



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