June 06, 2012 // Franchising.com // Scottsdale, Arizona - The Joint Corp., a leading franchisor of chiropractic clinics, announced today the awarding of the North Carolina region to Paul Trindel for the development of 30 clinics.
An Area Developer and multi-unit franchisee for Cold Stone Creamery for 12 years, Trindel has extensive experience in brand building and franchising. He was named Area Developer of the Year in 2007. With a broad background in franchising, Trindel knew instantly the Joint business model was destined for success. “The Joint is poised for explosive growth and will revolutionize the way and manner in which people seek chiropractic care,” said Trindel. “With a proven track record, it’s also nice to be playing for a championship team.”
The first clinic is slated for opening this summer in the Friendly Shopping Center in Greensboro with a second location in Raleigh in The Market at Colonnade at Six Forks and Strickland Roads. “We are in outstanding locations in both cities so it will be very convenient for our clients to locate us and continue their wellness care at The Joint. Our membership model makes it easy and affordable for our clients and more importantly, our doctors and the quality of their care is second to none,” added Trindel.
Changes in the healthcare industry relative to insurance have adversely affected the chiropractic care community for some time now and it has provided an impetus for people like Paul Trindel who are equipped with an entrepreneurial spirit to deliver an unbeatable service like The Joint.
“Diet and exercise has always been an integral part of my family’s wellness routine and not that long ago, we all learned that continual and proper chiropractic care was an important component in everyone’s overall wellness routine,” added Trindel, a 12-year veteran as a Reserve for the Greensboro Police Department.
John Leonesio, CEO of The Joint and Founder and former CEO of Massage Envy is a staunch advocate of chiropractic care. "Making the benefits of quality chiropractic care both extremely affordable and convenient to the millions of Americans who need it can't happen fast enough. Our standardized clinic model is ideal for brand awareness and rapid growth through franchising. We believe it will set a new benchmark in the industry for clients and for Chiropractors who will both benefit from its ability to deliver the highest standard of care simply and inexpensively. The North Carolina region is fortunate to have Paul Trindel leading the way as he has demonstrated a winning attitude and clearly has been very successful in everything he has done in the region. We are so pleased to have him join The Joint family.”
The Joint Corporation was founded in Tucson Arizona in 1999, with a vision to transform the traditional and confusing concept of chiropractic care into a simple and affordable reality. Today, The Joint...the chiropractic place creates a new philosophy of chiropractic care where clients can utilize chiropractic treatment as an integral part of their health and wellness program. The Joint concept offers convenient and no appointments. The Joint was named as a Hot Trends to Own in Franchising for 2012 by Entrepreneur Magazine. For more information visit thejoint.com.
The Joint has 183 clinics open or in development in 19 states.
John Leonesio is a recognized expert in the health, wellness and franchise industry, with more than 40 years’ experience. In the 1970's, Mr. Leonesio co-founded Scandinavian Health Spas, growing it from one club to 40 clubs before selling to Bally Health and Fitness in 1985. In 1990, he co-founded The Q, the Sports Club, growing it from one unit to 20 units in five years, before selling to 24 Hour Fitness. In 2002, Leonesio founded Massage Envy. In just six years, he took it from concept to a $300 million operation with more than 800 licenses awarded.
Barbara Carrera Holland