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Carl’s Jr. Enters Brazil with IMC Deal

By: Carl's Jr. |  0 Shares     135 Reads

100-restaurant commitment in Brazil to greatly expand CKE’s presence in Latin America

CARPINTERIA, Calif. - (BUSINESS WIRE) - CKE Restaurants, Inc. announced today that it has entered into a restaurant development agreement with International Meal Company (IMC), to develop 100 Carl’s Jr.® restaurants in Brazil over the next seven years.

“The Brazilian consumer will embrace the great tasting, premium products, excellent service standards and industry leading facilities that make Carl’s Jr. a best-in-class brand.”
IMC is a leading multi-brand casual and quick-service restaurant operator in Latin America with more than 280 company-owned restaurants and 11,000 employees in Brazil, the Caribbean and Mexico. The company operates in captive markets with well recognized brands across the region.

“Brazil has one of the most robust economies in the world and our premium-quality food and up-market facilities will resonate well with the discerning Brazilian consumer,” said Ned Lyerly, Executive Vice President of International for CKE Restaurants. “IMC’s track record of successful growth and knowledge of the market make them a perfect partner to bring the quality of the Carl’s Jr. brand to Brazil.”

“It’s a great honor to partner with Carl’s Jr. and CKE, whose heritage, premium credentials and commitment to quality are consistent with IMC’s,” said Javier Gavilán, CEO of International Meal Company. “The Brazilian consumer will embrace the great tasting, premium products, excellent service standards and industry leading facilities that make Carl’s Jr. a best-in-class brand.”

CKE Restaurants continues to expand its global network of restaurants. As of January 30, 2012, CKE has a total of 3,243 restaurants operating in the United States and 25 other countries, including more than 420 franchised restaurants outside of the United States. For more information on how to franchise a Carl’s Jr., please visit http://www.ckefranchise.com/carlsjr or call 866/253-7655.

About Carl’s Jr.

Carl’s Jr. is celebrating more than 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of fiscal 2012, the Company, through its subsidiaries, had a total of 3,243 franchised or company-operated restaurants in 42 states and in 25 countries, including 1,313 Carl's Jr. restaurants and 1,912 Hardee's® restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.

About IMC

IMC is the leading multibrand casual and quick-service restaurant operator in Latin America, with more than 280 company-owned restaurants and 11,000 employees in the Caribbean, Mexico and Brazil. IMC has a strong presence in airports, motorways and shopping malls, and is well recognized for its quality food and service. IMC’s goal is to be the largest food-service company in captive markets in Latin America. For more information on IMC visit its investor relations website www.internationalmealcompany.com/ir or for brand information visit www.internationalmealcompany.com.

Contact:

CKE Restaurants, Inc.

Beth Mansfield
805-745-7741
bmansfield@ckr.com

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