Hotel Indigo Global Expansion Sees Hotels Open in Six Countries in First Six Months of 2012
Boutique Brand on Track for Rapid Global Growth
June 07, 2012 // Franchising.com // Hotel Indigo, IHG’s (InterContinental Hotel Group) upscale boutique brand, will to open nine hotels in six different countries around the globe within the first six months of 2012.
Seven Hotel Indigo properties have already opened in four countries so far in 2012 including the United States, Scotland, China and our first two hotels in Continental Europe in Germany. Guests can now explore the neighbourhoods surrounding the new Hotel Indigo Berlin Hardenbergstrasse, Hotel Indigo Berlin Alexanderplatz, Hotel Indigo Edinburgh, Hotel Indigo San Diego Del Mar, Hotel Indigo Santa Barbara, Hotel Indigo Waco Baylor, and Hotel Indigo Xiamen Harbour.
In June, two more countries will have Hotel Indigo openings with Hotel Indigo Newcastle in England and our first property in Mexico, Hotel Indigo Veracruz Boca Del Rio. The opening of these hotels in six countries in the first six months of 2012 marks a major growth milestone for the boutique brand. Additionally, in March the brand celebrated the opening of three hotels in three continents – United States, Scotland and China – in the span of just one week.
“Our geographic diversity is truly a testimony to the fact that customers around the world, from China to Scotland to Germany, value the experience at Hotel Indigo,” said Janis Cannon, Vice President, Global Brand Management, Hotel Indigo. “Now in major cities around the world – with more on the horizon – we have a strong pipeline of more than 60 hotels, which we expect to open in the next few years.”
In the first quarter of this year, the brand also announced a deal to open the first Hotel Indigo in the Middle East in Riyadh, Saudi Arabia, as well as signing two hotels in Philadelphia and Wilmington in the United States.
With 44 hotels open and 53 in the development pipeline, Hotel Indigo will continue its path of global expansion with plans to open hotels in major capital cities in the United States in Atlanta and New York City, Europe in London, York (England), St. Petersburg (Russia), Madrid (Spain), Hamburg (Germany), and Greater China in Tianjin and Hong Kong.
About Hotel Indigo
Hotel Indigo® is an upscale boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. Hotel Indigo® is ranked highest in guest satisfaction among upscale hotel chains, according to the J.D. Power and Associates 2011 North America Hotel Guest Satisfaction Index StudySM.
For more information or to make a reservation, visit http://www.hotelindigo.com, Find us on Twitter http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVENTM Hotels and HUALUXETM Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty programme with over 65 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 661,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
Joanna James, IHG
+44 1895 512 112