Wayne Swofford a Resource for Business Owners in the Unifour Area
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Wayne Swofford a Resource for Business Owners in the Unifour Area

Swofford Ready to Help Business Owners Reach Their Potential as an ActionCOACH

June 6, 2012 - LAS VEGAS – There are many reasons people choose to become an ActionCOACH Business Coach, but one of the main reasons is the desire to make a positive contribution to their community. And of course they can make that type of contribution while building their own business. It’s a wonderful situation for the right person and through a stringent vetting and training process, there’s no doubt Wayne Swofford is the right person to help business owners in the Unifour area of North Carolina succeed.

“The idea that I could start my own business while helping others in my community is very attractive to me,” Swofford said. “I was tired of the corporate world and wanted to do something different and the idea of staying near friends and family and helping the community was important, so ActionCOACH was the perfect choice for me.”

ActionCOACH is the world’s leader in business and executive coaching. When Brad Sugars, Chairman and Founder, started the company in 1993, when the concept of business coaching was still in its infancy. By franchising the company in 1997, Sugars helped business coaching become more mainstream turning it into the second fastest growing category behind Information Technology. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching.

“In my years in business I felt a frustration with the quality of management that I saw. I wanted to change that quality for the better, but I had no idea how to get started. Once I found ActionCOACH, I realized that the company fit what I wanted to do and I saw the level of training and coaching in the system as invaluable to getting off to a good start and being successful in the long run in helping my clients,” Swofford said.

Swofford is a firm owner based out of Newton, North Carolina. He began his journey as an ActionCOACH Business Coach in Las Vegas, Nevada where the ActionCOACH Global Office is located. Here he spent 10 days training with other new firm owners and business coaches from around the world. They learned the ins and outs of ActionCOACH, how to run a business the ActionCOACH way, branding, systems and techniques, as well as how to apply their knowledge to any business and much more. In addition to his ActionCOACH training, Swofford has a Ph.D. and MBA and brings thirty years’ experience in business development and management to the task of assisting business owners in growing their businesses.

ActionCOACH is the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in 39 countries, coaching more than 15,000 businesses every week. To learn more, go to actioncoach.com.



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