Beef Jerky Outlet Franchise at the IFE
The Beef Jerky Outlet Exhibit Features a Model Store Demonstrating Live Franchise Sales Methods and Product Sampling at the International Franchise Expo in New York at the Javits Center June 15-17
June 11, 2012 // Franchising.com // The Beef Jerky Outlet Franchise, a unique national franchise specializing in all kinds of beef jerky from original to blazing hot and over 200 other varieties, announces that it will be an exhibitor at the International Franchise Expo in New York June 15-17 at the Javits Center. The booth will be a working model of a Beef Jerky Outlet store demonstrating live franchise sales methods and product sampling.
Beef Jerky Outlet stores feature the world’s largest selection of beef, turkey and wild game jerky available under one roof. Walking into a Beef Jerky Outlet store, customers will be surprised by the wide selection of flavors. The bulk jerky is set out in authentic covered barrels for sale by the pound. Jerky in packs and big one pound jars line the shelves. The authentic atmosphere of the stores is in line with the marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
The Beef Jerky Outlet booth at IFE will be a working model of a franchise store demonstrating live sales methods and product sampling. Expo attendees will be able to experience the look, feel and taste of a genuine Beef Jerky Outlet franchise store. An authentic, inviting atmosphere brings customers into the store and encourages them to stay longer, a known factor in increasing sales. The friendly retail environment is enhanced by free product sampling and the low key approach of sales associates.
Scott Parker, a founding partner of The Beef Jerky Outlet puts it best, “When folks see the store their eyes light up; they want to get in and see what it’s all about. They come inside and there are 200 or more different kinds of jerky, including exotics like alligator and kangaroo. We have some other items, too--sausages, popcorns, peanut butters--but make no doubt about it: Beef jerky is the primary focus.”
The high quality and variety of the product is a driving force behind the success of The Beef Jerky Outlet stores. There is a growing market for gourmet jerky and smoked meats. The opportunity to shop a selection of premium jerky and smoked sausages offers a unique attraction. Scott says, "Here at The Beef Jerky Outlet we sell true ¼ lb, ½ lb and 1 lb bags. Bottom line, we sell USDA Beef Jerky that can’t be bought at markets or convenience stores. All of our suppliers use whole muscle beef which is raised in the United States. We’ve got something that people crave and it’s damn good and tastes great."
Paul Lyons, also a founding partner, emphasizes the advantages of The Beef Jerky Outlet marketing system for the franchisee, "The Beef Jerky Outlet Franchise opportunity allows you to be in business for yourself, but not by yourself. With the help of our expertise there is always someone to turn to for answers. We have created the brand, system and support to help you take control of your own future. The marketing of our products has always been to keep it simple.”
The Beef Jerky Outlet has opened franchise stores at locations around the country. Many of the stores are located near strong tourist areas and entertainment venues. The Beef Jerky Outlet Franchise is an example of the kind of investment opportunity that can succeed in a challenging economy. Scott and Paul are creative entrepreneurs building a new business model in a market segment that was ready for development.
The store offers free samples for those who like to try a wide variety of flavors before purchasing. Sampling is the key to sales, according to Paul Lyons, "People appreciate the opportunity to experiment a little with the flavors. They commit to a purchase when they find something they love. The expense of providing samples is very small compared to the sales and customer loyalty it generates." Paul adds that an informal, laid back interaction with the customers is part of the Beef Jerky Outlet's attraction as a franchise. "If you are looking for a quality franchise that is also social and fun, then we may be the right fit for you."
About The Beef Jerky Outlet Franchise
The Beef Jerky Outlet Franchise now has 12 active stores across the country, including two new stores opening in Pigeon Forge, TN and Ashland, VA. The Franchise is ready for business in most states in the continental USA, as well as Alaska and Puerto Rico. The Beef Jerky Outlet stores offer an excellent opportunity for investors seeking a franchise business with high margin returns on moderate start-up costs.
For complete information contact a member of our Franchise Team by visiting us at http://www.thebeefjerkyoutlet.com/contact.php
The Beef Jerky Outlet Franchise, Inc.
P.O. BOX 575, Seymour, TN 37865
Phone: (586) 246-5405
Fax: (866) 876-3626