Moran Industries, Franchisor for Mr. Transmission, Milex Complete Auto Care and Alta Mere Launches New Website and Name Change
Chicago, IL, June 7, 2012 – Moran Industries, an automotive aftermarket franchisor, has officially re-launched the company as Moran Family of Brands. The launch includes a name change as well as a redesign of the corporate logo, tagline and website. Logo and website design was handled by CG Marketing Communications and website development by Stark Logic. Barbara Moran, CEO/President of the newly named Moran Family of Brands wanted a fresher look for the company and a name that better represented the multiple trademarks that they hold. “As a multi-brand franchisor, I felt that we needed to update our corporate name and image to better represent the many franchisees that are a part of our system.” indicated Ms. Moran. “We also spent a period of time re-developing our business philosophy and determined that a change in name would better emphasize our belief in how we manage the company and our relationship with our franchisees.” The company has been franchising automotive repair and accessory brands since 1990. With over 160 franchise brands across the country, Moran Family of Brands includes Mr. Transmission, Milex Complete Auto Care, Multistate Transmission, Dr. Nicks Transmission, Alta Mere Toys for Your Car and SmartView Window Solutions.
Ms. Moran co-founded Moran Industries with her father, Dennis, and has held the title of CEO/President since 1999. In 2010, Barbara Moran purchased the company from her father and continues to be one of the only female owners and CEO’s at the helm of a leading automotive aftermarket franchisor. “I am excited about the opportunities this change brings to the company”, Moran added. “We are focusing on growth and believe it starts with reinforcing the positive relationship we have with franchisees. Our new tagline “Success Runs in the Family” really brings that idea to the forefront.”
About Moran Family of Brands
Midlothian, Illinois-based Moran Family of Brands is one of the leading franchisors of general automotive repair, transmission repair and automotive accessory centers in the country. Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through six franchise brands and more than 160 franchise brands nationwide including: Mr. Transmission USA service centers (Mr. Transmission, Multistate Transmission, Dr. Nick Transmission); Alta Mere “Toys for Your Car”; and Milex Complete Auto Care centers and now SmartView Window Solutions. For more information on Moran Family of Brands visit www.MoranFamilyOfBrands.com or call 708-389-5922. For more information on Mr. Transmission visit www.MrTransmission.com, Milex Complete Auto Care www.MilexCompleteAutoCare.com and Alta Mere Toys for your Car www.AltaMere.com. SmartView Window Solutions www.SmartViewWindow.com.
For franchise opportunities with Moran Family of Brands, please call 1-800-581-8468.