June 11, 2012 // Franchising.com // Franklin, Tenn. - Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain with a fanatical following among health-conscious consumers as well as celebrities, will introduce a new flavor as part of their “Strawberry Summertime” promotion. Strawberry Tart ‘n Tasti will be available June 11 through July 22. Strawberry Summertime will also highlight Tasti D-Lite’s existing strawberry flavors including strawberry, strawberry banana, strawberry cheesecake, strawberry colada and strawberry shortcake.
“Strawberry is such a great flavor for summer and so many people are looking for a great strawberry frozen dessert to cool off during the warm months,” said Donna Smith, vice president of marketing. “Our new strawberry Tart ‘n Tasti is a unique flavor that fits perfectly with summer. We think customers will really enjoy the tart flavor of frozen yogurt combined with the sweet flavor of strawberries.”
The strawberry Tart ‘n Tasti has 90 calories and 1 gram of fat per 4 fl. oz. serving, making it a great alternative to typical ice cream offerings which contain an average of 253 calories and 16 grams of fat per similar serving size.
Since its inception in 1987, Tasti D-Lite’s popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. In 2008 the company launched its first franchise program. Since then, the company has grown to 60 locations across three countries and has already secured commitments to open more than 500 locations around the world in the coming years. In December 2011 Tasti D-Lite acquired Planet Smoothie which has more than 100 units in operation, mainly in Georgia and Florida. Over the coming months, Tasti D-Lite products will be added to select Planet Smoothie stores and likewise, Planet Smoothie menu offerings will be made available to Tasti D-Lite locations. The two brands are poised for growth throughout the U.S. and around the world with plans to build a global franchise network through a combination of single- and multi-unit franchises, area developers and international master franchises.
Tasti D-Lite, a pop culture favorite, has been featured in numerous movies and TV programs such as “30 Rock,” “Sex and the City,” “The Apprentice” and “My Idiot Brother.”
Courtney Thomas | Caitlin Varley
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