Sotheby’s International Realty Brand Introduces Luxury Website for Farm & Ranch
Market Segment Representing Over $6 Billion of Property Listings Worldwide
PARSIPPANY, N.J. (June 7, 2012) – Sotheby’s International Realty Affiliates LLC today announced the launch of the first of a planned series of branded websites for specialty markets. The brand’s initial specialty market site focuses on the luxury Farm & Ranch market segment, of which the Sotheby’s International Realty ® network currently represents over $6 billion of property listings worldwide.
The specialized website, which can be found at farmandranchSIR.com, matches the look and feel of the brand’s website, sothebysrealty.com, and provides detailed Farm & Ranch lifestyle and listing information and resources. The brand plans to launch additional websites showcasing other specialty markets, beginning with those currently featured on sothebysrealty.com: Golf, Skiing, Vineyards and Waterfront.
The Farm & Ranch specialty market website enables buyers and sellers to search for the finest rural and recreational properties and the sales professionals who represent them in the following segments: ranches, farms and plantations, estancias and haciendas, land, equestrian properties, fishing and hunting properties, vineyards, timberlands and investment acreage.
The website also highlights notable sales including the recent sale of The Bixby Ranch in California for $155 million and features area-focused sections and advanced search capabilities.
“The access and quality insight we are providing into this important lifestyle and market segment worldwide is unique in the high-end real estate market,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Now discriminating consumers looking for valuable resources and comprehensive information from around the world have one source for everything they need. From the finest trophy ranches of the Rocky Mountains, Pacific coast and Texas and legendary horse farms stretching from Vermont to Virginia to Florida, to the haciendas and estancias throughout Central and South America, storied recreational and cultural retreats in Western and Southern Europe and hunting and fishing lodges and stations in South Africa and New Zealand, our portfolio of property listings in the Farm & Ranch segment currently exceeds $6 billion.”
The Sotheby’s International Realty network currently has more than 12,100 sales associates located in approximately 620 offices in 45 countries and territories worldwide.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
1 Campus Drive Parsippany, NJ 07054