U-Swirl Franchisee Signs First of 10 Locations in Houston, TX

U-Swirl Franchisee Signs First of 10 Locations in Houston, TX

HENDERSON, Nev., June 14, 2012 // PRNewswire // -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that the franchise has expanded to Houston, Texas. The Palmer family, area developer for Houston, Texas, has signed a lease for their first of a minimum of ten U-Swirl Frozen Yogurt Cafes to be opened in Houston over the next 48 months.

"We are very excited to be working with the Palmer family on developing the Houston market. Sheryl Palmer, as CEO of one of the largest home builders in North America, and Dale Palmer, with over 25 years in the restaurant business, bring an incredible amount of business savvy to the U-Swirl family while assisting their children in their new venture," said U-Swirl Chief Executive Officer Rico Conte. He continued, "as in any rapidly growing industry it is vital to develop a system comprised of 'A' team franchisees. The Palmers represent our latest great addition to the U-Swirl brand. We couldn't be more pleased." The Houston Area represents the 15th area in 13 states where U-Swirl is currently developing locations. With 29 cafes open and the current pipeline in place, U-Swirl expects aggressive growth in 2012.

You may find Information on U-Swirl, Inc. on the company's website http://www.u-swirl.com/.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2011. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contact:

U-Swirl, Inc.
Office: 702-586-8700
Fax: 702-834-8444
info@u-swirl.com

SOURCE U-Swirl, Inc.

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