Domino's Pizza® Debuts Domino's Perfect Combo, Inspired by Hispanic Customer Feedback

Today Begins Domino's First Ever Spanish-language Campaign Promoting National Bundle Offer

ANN ARBOR, Mich., June 18, 2012 /PRNewswire via COMTEX/ -- Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is giving its customers a reason to gather by introducing Domino's Perfect Combo - a national bundle offer inspired by Hispanic customer feedback. It will mark the first time Domino's has supported a bundle offer with a national Spanish-language TV campaign.

Domino's Perfect Combo, featuring some of Domino's fan favorites bundled together - resulting in a great value - includes two medium one-topping pizzas, a two-liter Coca-Cola® product, a 16-piece order of Parmesan Bread Bites and an eight-piece order of Cinna Stix®.

Beginning today, the Spanish-language national advertising campaign will demonstrate how Domino's Perfect Combo came to fruition based on the feedback received from Domino's Hispanic customers wanting a complete meal for the entire family.

"Customer feedback is a top priority for Domino's, and we're excited to offer a combination of a few favorite Domino's products at a great price," said J. Patrick Doyle, Domino's Pizza president and CEO. "This is the first time we have introduced a Spanish-language advertising campaign around a national bundle offer, and we hope to help make the next family gathering even better by having something everyone can enjoy."

Perfect for family reunions, summer gatherings, stay-at-home movie nights and upcoming sporting events, Domino's Perfect Combo is available for only $19.99. While Domino's Perfect Combo was inspired by the insights of Domino's Hispanic customers, all consumers will be able to enjoy the taste of a great deal.

"Thanks to our Hispanic customers, anyone who orders from Domino's will be able to enjoy this great offer just in time for the summer," said Doyle.

About Domino's Pizza®

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." As of the first quarter of 2012, through its global footprint primarily made up of locally-owned and operated franchises, Domino's operated a network of 9,810 franchised and Company-owned stores in the United States and over 70 international markets. During the first quarter of 2012, Domino's had global retail sales of nearly $1.7 billion, comprised of over $830 million domestically and nearly $855 million internationally. Domino's Pizza had global retail sales of over $6.9 billion in 2011, comprised of over $3.4 billion domestically and over $3.5 billion internationally. In May 2011, Pizza Today named Domino's its "Chain of the Year" for the second straight year - making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino's was ranked #1 in Forbes Magazine's "Top 20 Franchises for the Money" list.

Order - www.dominos.com
Mobile - http://mobile.dominos.com
Info - www.dominosbiz.com
Twitter - http://twitter.com/dominos
Facebook - http://www.facebook.com/Dominos

SOURCE Domino's Pizza

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

The Human Bean
Our commitment to developing the best drive-thru espresso led us to franchising. Unlike nearly all other franchises, we do not charge...
The Simple Greek
The Simple Greek is redefining the traditional Greek restaurant with an interactive concept that combines premium ingredients, open kitchens and...
Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
FIT36®
Start a fitness business with one of the best, manager-run franchise models in the industry. FIT36® delivers a proven business model backed by a...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.