June 20, 2012 // Franchising.com // Jeffersonville, IN - Boardwalk Fresh Burgers and Fries continues its expansion nationwide with its newest opening in Jeffersonville, Indiana. This newest location at 2909 E. 10th St in Jeffersonville opened on June 6, 2012 and was one of the most successful openings in the chain’s history with record sales. The opening week was packed with grand opening events, giving away a chance to win free burgers for a year, and other exciting specials. The kick off was clearly heard by local customers with broadcasts on local radio stations, live appearances, and ending the week out with a Kid’s Entertainment Day, showcasing that Boardwalk Fresh Burgers and Fries is a fun place to eat for all ages.
Mayor of Jeffersonville, Indiana, Mike Moore, commented, “It’s great to see new business thriving on 10th Street. My family and I had dinner at Boardwalk Burgers last week, and the food was excellent. We’re happy to welcome them to the neighborhood, and would encourage everyone to get out and give them a try.”
Owner, Umang Patel of Saryudas, following the opening, stated, “So we already knew that Boardwalk Fries are world's best, but what about the burgers? Since we opened on June 6th, 2012 in Jeffersonville, IN, all I hear is, "That was the best burger I have ever had!. As a restaurant owner/operator that's music to my ears. Over the course of this year Boardwalk has opened up new locations from the east coast to the west coast with many more to come. “
Umang Patel, Development Agent (Master Franchisee) of Boardwalk Fresh Burgers and Fries, has plans to develop his territory of Metro Indianapolis, Indiana area, to include Indianapolis proper and surrounding counties, as well as Louisville and Lexington, KY. Umang, after opening in Jeffersonville, reports,
“We are getting a lot of interest from franchisees interested in developing restaurants in Louisville and Lexington, KY, as well as the northern portion of our territory in Indianapolis, IN. We have targeted key areas in each city and anticipate having a restaurant in each city by this time next year. The right location makes a world of a difference. We began looking for the location for our flagship store in this territory last August, and now almost a year later we are the proud owners of a record breaking restaurant. From the very beginning we wanted to take our time and make sure that we were picked a location where we could easily succeed. I hear a lot of people say that the market is soft right now and that renting is cheaper. One thing that we must remember is that the locations that are doing good are going to be more expensive and are relatively recession proof. In other words, you won't get a deal from the landlord, however you have a better chance at succeeding in that location, “states Mr. Patel.
On why Mr. Patel chose Boardwalk Fresh Burgers and Fries, he replied, “I had been looking into many different concepts over the past few years, and found that many concepts are fads. In my research the only food concepts that will grow are those that are already part of the American diet. So naturally I thought burgers! These days “burger joints” are popping up all over the place, so it’s only natural to ask why Boardwalk? I chose Boardwalk over other burger concepts because of the affordable and simple yet complete package. Through a carefully selected menu, Boardwalk appeals to men, women and children while other concepts concentrate on one consumer. The cost of entry is similar to a sandwich shop unlike other burger restaurants. The atmosphere in a Boardwalk is vibrant with colors while other concepts have a plain unappealing dining area.”
Boardwalk has been experiencing rapid growth with locations recently opening in Delaware, Pennsylvania, Georgia, Florida, Virginia, Oregon, and now Indiana.
The momentum continues to grow with interests in many other states in the US. Boardwalk Fresh Burgers and Fries expansion has no limitation, and are seeking new prospects for these territories. Based in Columbia, Maryland, Boardwalk Fresh Burgers and offers quality products to its customers with made to order, hand formed, fresh ground beef burgers and fresh-cut Boardwalk fries cooked in 100% peanut oil, along with other family favorites such as hot dogs, grilled cheese, grilled chicken sandwiches, salads, and veggie burgers. Boardwalk Fries, Boardwalk Fresh Burgers & Fries brings 30 years of brand recognition through its sister company, Boardwalk Fries. Keeping its inspiration of the ocean boardwalk theme, the concept provides a family-friendly atmosphere, and great food at great prices. Interested parties should contact Boardwalk Fresh Burgers and Fries by visiting their website at www.boardwalkfreshburgersandfries.com, and clicking Franchise tab to access their contact form.
Boardwalk Fresh Burgers and Fries
2909 E. 10th Street
Jeffersonville, IN 47130
Opened – Wednesday, June 6th, 2012
For more information visit www.boardwalkfreshburgersandfries.com