Honest-1 Auto Care Revs Up Franchise System During 2012 Convention
Innovative Auto Repair Company Honors Top Performing Franchisees
June 20, 2012 // Franchising.com // Carefree, Ariz. – Sessions on boosting the bottom line, ramping up revenue, increasing customer leads and learning best practices all kept Honest-1 Auto Care franchisees captivated during the company’s recent convention at the widely acclaimed Carefree Resort and Conference Center in Carefree, Ariz.
For three days, company leaders from the home office, national vendors and some top performing franchisees led informative seminars, case-based exercises and panel discussions that educated franchise owners and area representatives on successful business strategies to attract more customers and pump up profits at their shops.
In addition, Honest-1 Auto Care honored several franchise owners for business excellence, including:
- “2011 Excellence in Customer Service”: Tracy and Kristin Steward of Phoenix, Ariz.
- “2011 Rookie of the Year “: Tracy and Kristin Steward of Phoenix, Ariz.
- “2011 Image Award”: Chris Lloyd and Sherry Rector of Ladson, S.C.
- “2011 Most Improved Sales from 2010 to 2011”: Jim Henkel of Roseville, Minn.
- “2011 Highest 1-Week Car Count”: Bob and Kris Silvester of Provo, Utah
- “2011 Highest ARO”: Jim Henkel of Roseville, Minn.
- “2011 Highest Single Week Sales”: Jim Henkel of Roseville, Minn.
“We were thorough in our evaluation and although it was close for many of them, nobody was more deserving than these award winners. I am so pleased to give these recipients awards for their continued success as part of the Honest-1 Auto Care family,” said Jack Keilt, president and CEO of Honest-1 Auto Care. “It’s truly an honor to see such diligent business leaders at the annual convention who are making a difference in the communities they serve. They all put in so much effort to make the brand what it is today.”
This year’s convention sponsor, Carquest, earned the “2011 Vendor of the Year” award. Honest-1 partners with Carquest and other leading vendors in the industry to further enhance its quality and service offerings to consumers.
About Honest-1 Auto Care®
Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 27 locations operating, Honest-1® plans to open 13 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine’s 2011 “Franchise 500.” Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 “Top Oil Change-Plus Chains.” To further show its commitment to the environment, Honest-1 Auto Care partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide funded the planting of 100,000 new trees through the charitable donation of revenues collected from repair orders, at no additional cost to customers. For more information, visit www.h1franchise.com.