Firehouse Subs Says Aloha to Pork & Slaw LTO
June 21, 2012 // Franchising.com // Available as a Limited Time Offer (LTO) menu item, Firehouse Subs® announces the addition of the King's Hawaiian® Pork & Slaw sandwich at all 515 Firehouse Subs restaurants. Breaking sales records in Jacksonville, Fla., Greenville/Spartanburg, S.C., and Phoenix, Ariz., Firehouse Subs recognized consumer appeal and decided to offer the flavorful fare nationwide.
King's Hawaiian Pork & Slaw combines hardwood smoked pork and Sargento® pepper jack cheese, steamed to perfection, then topped with homemade tangy Hawaiian coleslaw piled high on a King's Hawaiian Original Hawaiian Sweet sandwich bun.
This is the first time King's Hawaiian, whose founders created the recipe for Original Hawaiian Sweet Bread, and whose dinner rolls are the No. 1 brand in the country, has partnered with a national restaurant chain on their sandwich buns.
To entice customers, Firehouse Subs is hosting a contest with video submissions for a chance to win a trip for two to the Hilton Waikoloa Village on the Big Island of Hawaii.
- Videos must be 90 seconds or less and proclaim love for the new the King's Hawaiian Pork & Slaw sandwich in a creative way
- Fans must submit videos through Firehouse Subs "Win A Trip To Hawaii" Facebook App or the MicroSite
- Videos can not be submitted until July 3, 2012
- The winners will be chosen by Firehouse Subs Founders Chris Sorensen and Robin Sorensen
About Firehouse Subs
Firehouse Subs, founded in Jacksonville, Fla., by former firefighting brothers Chris Sorensen and Robin Sorensen, is a 515-unit fast casual restaurant chain. Firehouse Subs offers oversized portions of premium hand-sliced meats and cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. The restaurants reflect the authentic firefighter heritage of the founding family's 200 years of firefighting service.
For more information about Firehouse Subs, please visit, firehousesubs.com, facebook.com/firehousesubs or follow on Twitter at @firehousesubs.
King's Hawaiian, founded more than 60 years ago in Hilo, Hawaii by Robert R. Taira, continues to be well known as a family-owned producer of irresistible, original recipe foods made with Aloha Spirit. King's Hawaiian products are available in most major grocery stores throughout the U.S. in the deli or in-store bakery. For more information, visit www.kingshawaiian.com.