June 22, 2012 // Franchising.com // MINNEAPOLIS, Minn. – This summer Häagen-Dazs® Shops is highlighting its exceptional strawberry ice cream. To kick-off the summer strawberry promotion, Häagen-Dazs Shops has launched the new Sweet Balsamic Strawberry Sundae.
Häagen-Dazs® founder Reuben Mattus searched six years to find strawberries that met the brand’s high standards; standards still adhered to today in all Häagen-Dazs products.
“Our strawberry ice cream has always been a favorite among our consumers, and we are thrilled to highlight the flavor for summer,” said Dawn Uremovich, president of The Häagen-Dazs Shoppe Company, Inc.. “We continue to use the same types of strawberries Reuben Mattus handpicked for his original strawberry ice cream, and we are excited to provide consumers with the distinct, first-rate flavor he envisioned years ago.”
Häagen-Dazs strawberry ice cream is made with only the finest strawberries, as the company uses only two varieties, Hood and Totem. Hood and Totem strawberries are deep red and ripe to the core with a soft, ripe texture and flavor that makes them delicate, rich and smooth in your mouth.
Häagen-Dazs adds these unique strawberries to its rich ice cream to create the finest strawberry ice cream. This summer, the brand spotlights the flavor with the launch of the new Sweet Balsamic Strawberry Sundae:
“Introducing the new Sweet Balsamic Strawberry Sundae is a great way to put a new twist on an old favorite. Our strawberry ice cream and newest sundae are sure to provide a refreshing treat for the warm summer months ahead,” Uremovich added.
In addition to its signature irresistible ice cream creations, the internationally-recognized brand offers a unique selection of sorbets, frozen yogurts, frozen beverages and a variety of indulgent frozen desserts including delicious fruit smoothies and Dazzler® ice cream treats.
For more information, please visit haagendazs.com/shops/, join the company’s fan page at facebook.com/haagendazsshops, follow the brand at twitter.com/haagendazsshops or e -mail firstname.lastname@example.org.
The first Häagen-Dazs® Shop opened in 1976, giving consumers a new outlet for the Häagen-Dazs brand’s pure, super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 230 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit haagendazs.com/shops/, join the company’s fan page at facebook.com/haagendazsshops, follow the brand at twitter.com/haagendazsshops or e -mail email@example.com.