Ben & Jerry’s Delivers Sweets via Tweets in New York City

Suggestions From Fans Fuel the Conversation…and the Stops

NEW YORK - (BUSINESS WIRE) - You know you’ve had that sudden urge for an afternoon pick-me-up treat, something sweet and refreshing, only to realize that you’re too busy to step out of the office for a few minutes and satisfy your craving. With Ben & Jerry’s latest outreach effort, you’re in luck! With a little social media savvy-ness and a worthwhile cause, you could have Ben & Jerry’s come straight to you to serve up scoops of peace, love and the company’s brand new, refreshing Greek Frozen Yogurt - just in time for an afternoon spring fling.

“Traditionally, when companies sample their product they stay at one spot, serve tiny little samples, and hope that consumers can find them”
From June 25th through August 3rd, the Ben & Jerry’s Scoop Truck will tour New York City, stopping at local businesses, non-profits and community events. While giving away scoops, cups and cones is nothing new for the Vermont-based ice cream company, the stops that it will be making – and more specifically, how those stops will be determined – are different.

“Traditionally, when companies sample their product they stay at one spot, serve tiny little samples, and hope that consumers can find them,” said Jay Curley, Integrated Marketing Manager at Ben& Jerry’s. “This truck tour instills the Ben & Jerry’s values and reverses that way of thinking by asking our fans where they want us to go, then we deliver with full scoops of our newest flavors. It’s really a fantastic way to connect with our fans one-on-one and deliver an experience you can’t get anywhere else.”

The truck will feature this year’s new Greek Frozen Yogurt line-up, which includes:

  • Strawberry Shortcake: Strawberry Greek frozen yogurt with shortbread pieces
  • Raspberry Fudge Chunk: Raspberry Greek frozen yogurt with fudge chunks
  • Banana Peanut Butter: Banana Greek frozen yogurt with peanut buttery swirls
  • Blueberry Vanilla Graham: Blueberry and vanilla Greek frozen yogurts with graham cracker swirls

So get online! Follow the truck on Twitter @BenJerrysTruck and check out www.facebook.com/benjerry. Tweet the truck for a chance to bring some peace, love and new Greek Frozen Yogurt to your worthwhile event.

New York City isn’t the only stop on the truck’s tour. The truck was recently in Miami after spending several weeks in Washington, DC. Later this summer, the truck will visit Boston. To locate your favorite flavor or find a scoop shop near you, visit www.benjerry.com.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2011 totaled $1.98 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50322322&lang=en

Contact:

Ben & Jerry’s

Sean Greenwood
802-846-1500 x7701
Grand Poobah of P.R.
sean.greenwood@benjerry.com

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