June 25, 2012 // Franchising.com // San Francisco, CA - The world of franchising has a number of great organizations and there are dozens of conferences to consider attending every year. The Franchise Consumer Marketing Conference is the only one solely dedicated to consumer marketing. This year marks the second annual conference which is being held June 26-27 at The Fairmont San Francisco. The two-day event will include discussions on consumer marketing with decision makers, thought leaders, and industry experts. Franchising veteran Edward Waller, the 2012 Franchise Consumer Marketing Chairman, has helped develop an agenda to meet the needs of any modern marketing team.
“When the people at Franchise Update approached me about chairing the conference this year, I was both honored and excited to be a part of it,” said Waller. “I saw this as a chance to give back a lot of what I have learned over the years and help shape content that is truly unique to us.”
This year’s agenda is anchored with workshops on social media and marketing program execution. Keynote speakers on delivering extraordinary customer service and hiring for brand delivery are followed up with breakout sessions along four tracks: Franchisee Buy-In, Delivery and Results, Marketing Execution Strategies, and Customer Relationship Management.
Attendance is limited to senior franchisor marketing leaders only including CEOs, Presidents, Chief Marketing Officers and Marketing Managers. Visit http://www.franchiseconsumermarketing.com for more information.
Edward Waller is a co-founder and VP of CRM at CertaPro Painters. CertaPro Painters is the largest painting company in North America with more than 330 locations worldwide. The company expects to add 50 new franchises in 2012, working toward its goal of having more than 400 locations by mid 2013. For more information, visit www.certapro.com