Coldwell Banker Launches New Career Development Program
June 29, 2012 // Franchising.com // PARSIPPANY, N.J. – Coldwell Banker Real Estate LLC today unveiled its new BluePoint career development program to further enable its new and experienced agents the opportunity to grow their business.
The platform allows Coldwell Banker managers the opportunity to quickly gauge a newly-hired Coldwell Banker agent’s productivity levels and learning needs to guide them on a “roadmap” of appropriate Coldwell Banker University courses and activities.
“Real estate learning continues to evolve,” said Budge Huskey, president and chief operating officer of Coldwell Banker Real Estate LLC. “While market conditions vary around the nation, it’s clear that agents at different points in their careers need and expect a quality learning experience tailored to their specific skill and experience level. Our objective with BluePoint is to create a customized path to greater career success utilizing industry best knowledge, delivered through innovative platforms providing choice on how best to learn.”
BluePoint allows managers to categorize agents into four experience levels from new agent to seasoned professionals who have at least 21 sides annually. The manager uses pre-established course suggestions for each category and is able to track agent progress and refer to built-in talking points for scheduled coaching sessions. BluePoint includes several Coldwell Banker exclusive programs, along with others from CRS, REBAC and SkillSoft, a leading provider of business and interpersonal skills courses.
“BluePoint solved a significant need I had in working with our agents who just joined our office,” said Linda Bradley, associate broker of Coldwell Banker TEC in Metairie, La., who participated in the BluePoint pilot program. “Like most managers, I work with a large number of agents at various experience levels who need tailored coursework, and having easily accessible and established courses helped me not only recruit new agents but grow their profitability.”