July 02, 2012 // Franchising.com // ATLANTA – Flip Flop Shops partners with Quiksilver and ROXY for a month-long, system-wide promotion to help consumers enjoy summer in style with free tees when they Free Their Toes® with the action sports retailers’ flip flops and sandals.
Throughout July, consumers at any of the Flip Flop Shops locations throughout the United States, Canada, Guam and the Caribbean will receive a free Quiksilver or ROXY tee with any Quiksilver or ROXY purchase of $30 or more, while supplies last.
“We’re stoked to launch this promotion during the peak of the summer season with our core brand partners and friends over at Quiksilver and ROXY,” said Brian Curin, the President (Size 10) of Flip Flop Shops, adding that this is the retail franchise’s first system-wide promotion with both brands. “Quiksilver and ROXY have been leading and living the action sports lifestyle for decades. It’s no doubt that their products are a staple to anyone living a laid-back, casual lifestyle.”
As part of the promotion, each Flip Flop Shops location will receive a promotional facelift, complete with Quiksilver and ROXY window clings, floor graphics, peg talkers, and cash-wrap posters. In addition, each shop’s unique and innovative "flip flop tree" will be exclusively dedicated to Quiksilver and ROXY product lines. Flip Flop Shops’ staff will create further awareness for the promotion by wearing Quiksilver and ROXY-branded tees and footwear.
“Flip Flop Shops found a niche that was so underserved throughout the industry, stepped-up and put the proper spotlight on flip flops and sandals. We’re honored to be part of the ride as a core brand and are excited to offer a system-wide promo for consumers to enjoy,” said John Mills, the Senior Vice President (Size 13) of Quiksilver Sales.
Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as SANÜK, OluKai, Quiksilver, ROXY, Reef, Cobian, and Cushe, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…Play With Their Toes Exposed® with the freedom of flip flops on their feet.
“When it comes to ‘Freeing Your Toes’ in style and comfort, Quiksilver and ROXY never let consumers down. Both brands are always huge sellers at our shops, and we know our consumers are going to be excited for this promotion,” said Alan Woods, the COO (Size 11) of Flip Flop Shops.
Today, Flip Flop Shops has more than 55 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 85-plus shops in the development pipeline.
For more information or to find the nearest Flip Flop Shops location, visit http://www.flipflopshops.com.
Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as SANÜK, OluKai, Quiksilver, ROXY, Reef, Cobian and Cushe. The recipient of the International Council of Shopping Centers’ prestigious “Hot Retailer Award,” Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill and Nike. Recognized in the 2011 Inc. 500|5000 listing as the sixth fastest-growing franchise and 12th fastest-growing retailer in the nation, the brand currently boasts more than 55 shops in operation and more than 85 in the development pipeline. Through its well-managed, global-expansion strategy, the brand projects 236 locations to be open or in development throughout select markets by 2013. For more information on the franchise opportunity, visit http://franchise.flipflopshops.com/.
Quiksilver, Inc. (NYSE: ZQK) is the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.
The reputation of Quiksilver’s brands is based on outdoor action sports. The company’s Quiksilver, ROXY, DC, Lib Tech and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding.
The company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty store and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.
ROXY is a brand of Quiksilver, Inc. (NYSE: ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, winter-sports equipment, footwear, accessories and related products. The company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage. For more information on ROXY, visit www.roxy.com.
Fishman Public Relations
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