Healthways Announces Partnership with Anytime Fitness for SilverSneakers and Prime Fitness Programs
Alliance Enhances Facility Network, Expands Access for Millions of Individuals Nationwide
NASHVILLE, Tenn. - (BUSINESS WIRE - Healthways (NASDAQ: HWAY) announced today a partnership with Anytime Fitness to offer the award-winning SilverSneakers® Fitness Program and the Prime® Fitness Program at 1,700 Anytime Fitness locations throughout the United States beginning August 1st. Anytime Fitness is the world’s largest and fastest growing co-ed fitness club franchise providing top-quality facilities 24 hours a day, 365 days a year. The agreement brings the Healthways fitness center network total to more than 15,000 participating fitness and wellness facilities nationwide.
“We are excited to partner with Healthways to deliver the Anytime Fitness model of convenience and personalized attention to its members,” said Dave Mortensen, co-founder and President of Anytime Fitness. “Our clubs have always been a strong supporter of programs that engage members in regular physical activity. In fact, Anytime Fitness was created to fit the lifestyles of busy people with our 24/7 convenience, and we are committed to providing the latest technology and equipment to ensure the best possible workout in a supportive environment.”
The SilverSneakers Fitness Program engages participants in active behavior change through access to a variety of physical activity venues. The program is available to Medicare beneficiaries through many Medicare plans, Medicare Supplement carriers and group retiree plans. Prime Fitness is Healthways’ commercial well-being fitness program, inspiring participants to take charge of their own health and fitness by providing tools, resources and incentives they need to stay motivated and active. Based on years of proven science and outcomes, the programs result in members adopting more active lifestyles.
Any increase in physical activity levels can improve overall health. Physical activity guidelines suggest that in order to achieve health benefits, American adults should try to accumulate 2 ½ hours per week of moderate physical activity (or 1 ¼ hours of vigorous activity) and engage in activities that strengthen the major muscles of the body twice per week1. Physical activity can also mitigate health-related risks and improve the quality of life for those who already have chronic conditions.
“This collaboration with Anytime Fitness demonstrates Healthways ongoing commitment to enhancing our already-extensive network of fitness centers to provide our members with more choices, greater access and state-of-the-art options to improve their physical activity,” stated Debbie James, Vice President of Healthways Fitness Market. “We continue to make our member experiences a top priority and know that the addition of such a notable partner will support further member engagement with our programs.”
About Anytime Fitness
Founded in 2002, Anytime Fitness is the fastest-growing fitness club franchise in the world, with more than 1,400,000 members and nearly 2,000 clubs worldwide. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient and affordable fitness options in friendly, well-maintained facilities which feature top-quality exercise equipment. Clubs are now open in 49 states, Canada, Mexico, Australia, New Zealand, the United Kingdom, Grand Cayman, Poland, the Netherlands, Japan, and Qatar. With Anywhere Club Access, members join one club and can use them all. Included with an Anytime Fitness membership is access to AnytimeHealth.com, the most comprehensive wellness website available.
The vision at Anytime Fitness is to improve the self-esteem of the world. Learn more at www.anytimefitness.com.
Healthways (NASDAQ: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant’s health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 40 million people on four continents. Learn more at www.healthways.com.
1 Centers for Disease Control and Prevention: 2008 Physical Activity Guidelines for Americans.
Anytime Fitness, LLC