Number One Business Coaching Firm Goes Dutch in the Netherlands

ActionCOACH Brings Professional Coaching to Dutch Business Owners

July 03, 2012 // // LAS VEGAS – While every nation has its own laws and culture, there are certain universal truths that remain, no matter what country you are in. Among those truths is the fact that business coaching works and that fact is proven by the fact that ActionCOACH is now franchised in more than 40 countries, helping owners of virtually every type of business generate profits and enjoy the freedom that should come with owning a business, but often doesn’t.

The latest move for ActionCOACH is its growth into the Netherlands, led by two experienced Master Licensees, and Dutch natives, Arnout Druyvesteyn and Janine Lie-A-Kwie. Druyvesteyn and Lie-A-Kwie are already Master Licensees overseeing ActionCOACH Business Coaches throughout the Caribbean and their experience as Master Licensees combined with their knowledge of the Netherlands, should be a very profitable combination, not only for ActionCOACH but for business owners throughout the nation.

“The Netherlands has a highly professional economy,” Druyvesteyn said. “The population is highly educated and there are many big companies who have been successful. But there isn’t a serious professional coaching company like ActionCOACH to help business owners take their companies to the next level. It’s a great opportunity and something the Netherlands certainly needs.”

ActionCOACH is the world’s leader in business and executive coaching. When Brad Sugars, Chairman and Founder, started the company in 1993, the concept of business coaching was still in its infancy. By franchising the company in 1997, Sugars helped business coaching become more mainstream turning it into the second fastest growing category behind Information Technology. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching.

“The Netherlands is a mature market, but it is full of unprofessional coaches who don’t really focus on the business and its results,” Lie-A-Kwie said. “Not only is all the work an ActionCOACH Business Coach does guaranteed, but the firm is established all over the world. We have the brand and the history that shows businesses all over the Netherlands can benefit from the results an ActionCOACH delivers.”

While Druyvesteyn and Lie-A-Kwie prepare to open the Netherlands, they are on the lookout for talented, driven people who have a desire to help their communities grow their economies, with the goal of having an ActionCOACH Business Coach within 30 minutes drive of every business in the country within 10 years.

“We know the culture of the Netherlands and the culture of ActionCOACH. The blend is perfect and business coaching simply doesn’t exist in the Netherlands the way we do it. It’s a great opportunity and we are looking forward to making Dutch business owners more profitable,” Druyvesteyn said.

ActionCOACH now has over 1,000 offices in more than 40 countries, coaching over 15,000 businesses every week. To learn more, go to


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