Secaucus, NJ Location Opens on July 5

Secaucus, NJ ­ June 28 -- CUPS Frozen Yogurt, the beach-themed self-serve fro-yo concept, will open its eighth New Jersey location at 7 pm on Thursday, July 5 at Harmon Meadow, 700 Plaza Drive, Secaucus.

During the grand opening weekend, July 5-8, each customer will be given a "scratch off" which contains prizes such as wristbands, beach balls, water bottles, beach towels and CUPS coupons. One lucky person will receive free fro-yo for a year.

Since opening the first CUPS in Clifton, New Jersey in 2010, CUPS has taken the Tri-State area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 18 yogurt flavors and over 50 different toppings and three sauces.

In the past year, CUPS has opened new locations in Bridgewater, East Brunswick, East Hanover, Paramus, Bayonne and Morristown. Additional locations in New Jersey and New York are slated to open later this summer.

According to Rick Barbrick, President and COO of The Briad Group, and CUPS co-founder, CUPS is much more than great frozen yogurt; CUPS was designed around the experience.

“It’s more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It’s the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience,” said Barbrick.

The Secaucus CUPS will be open from 11:00 am to 11:00 pm, Sunday through Thursday and from 11:00 am to midnight on Friday and Saturday. For more information, visit www.cupsfrozenyogurt.com.

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