Wingstop Achieves Another Successful Landing in California

Bay Area wing fanatics score new location to satisfy their wing cravings.

July 06, 2012 // Franchising.com // RICHARDSON, Texas – Wingstop soars on the West Coast! The award-winning wing chain with 500+ locations has answered the call to more easily serve Bay Area wing fans by opening a new location in Martinez, Calif. at 1029 Arnold Dr.

Don Brocca, owner of the new restaurant, is a multi-unit franchisee who opened his first Wingstop in the Bay Area just five years ago. Including the Martinez location, Don owns and operates four Wingstop restaurants in the region.

“I’m excited to open this fourth location,” says Brocca. “The Bay Area community has embraced Wingstop, and I’m pleased to provide Martinez with another convenient restaurant, so that even more fans can try our signature wings.”

The first Wingstop to touch down in Northern California opened in 2005 and now just seven years later, the area has quickly asserted itself as one of the fastest growing Wingstop markets, with 36 restaurants serving up fresh, made-to-order wings on a daily basis.

“Wingstop has some of the biggest wing fans right here in the Bay Area,” added Don. “We’re the wing experts, and our sole purpose is to make cooked-to-order chicken wings. That single focus keeps guests happy, satisfied and coming back for more.”

The Wingstop menu features traditional and boneless wings, chicken strips and Glider sandwiches – all sauced and tossed in 10 original flavors. Homemade side dishes include fresh seasoned fries, cut daily from Idaho potatoes, baked beans, coleslaw and potato salad.

More information is available at Wingstop.com, Facebook.com/Wingstop or contact Wingstop at 864-631-2701.

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 500 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.

Contact:

Leah Templeton
BizCom Associates
972.728.1449
leah@bizcompr.com

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