Leading Coffee Shop Cafe to Open in Florida

MISSISSAUGA, Ontario Canada/EWORLDWIRE/July 6, 2012 - The Second Cup Coffee Company Inc. (Second Cup) continues to build its global presence. As part of its continued global expansions strategy, Second Cup today announced plans to open additional cafes south of the Canadian border.

"We are pleased to announce we will be opening cafes in the state of Florida and have signed an agreement with our newest franchise partner, Coffee by the Sea. Canadian customers have embraced the Second Cup Coffee cafe offerings for over 37 years and internationally for over 10 years, and we wish to continue to build on that momentum with further expansion in new and exciting markets," said Jim Ragas, president of Second Cup International. "Accelerated expansion into new regions like Florida is one of the main pillars that we continue to build upon to achieve our vision of a leading global premium cafe brand.

"We are excited to bring the Second Cup experience to Florida; it is a perfect fit for those who are looking for a premium cafe experience driven by value. We are enthused by the opportunity to introduce Second Cup to Florida.

"We are excited to be entering this market with Coffee by the Sea, whose principals have a strong entrepreneurial spirit and love for community. Our first location will be opening this fall in Pembroke Pines, Broward County, Fla. Second Cup believes that having strong owners as operators is instrumental to delivering a superior guest-experience. We are fortunate to have franchise partners who share our passion for the coffee business and are fully aligned with the Second Cup vision. Our franchise partners are selected on the basis of their business acumen, passion for the coffee cafe business and customer service, local relationships and entrepreneurial spirit," added Ragas.

The Second Cup coffee Cafe concept originated over 36 years ago in Toronto, Canada. Second Cup's international expansion started in 2003 and has opened cafes in Dubai, Abu Dhabi, Syria, Jordan, Riyadh, Qatar, Oman, Saudi Arabia, Egypt, Kuwait, U.S.A., Cyprus, Romania, Lebanon, Morocco. Kurdistan, soon in the United Kingdom and the Netherlands. Second Cup cafe operators are committed to serving the best coffees in the world in an inviting ambience with uncompromising standards of customer service, product quality and freshness.

About Second Cup

Second Cup cafes are located in 19 countries worldwide with 73 operating internationally. Second Cup cafes offer a variety of innovative and exclusive blends, espresso-based beverages and iced drinks, signature foods, indulgent treats and premium beverages in a warm and comfortable setting. Second Cup is actively seeking new regional franchise partners for additional countries.

For more information, please contact Jim Ragas, president, Second Cup International, The Second Cup Coffee Company Inc., at (phone) +1.905.234.0315 or e-mail jragas@mysecondcup.com. Learn more at http://www.mysecondcup.com.

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Contact:

Jim Ragas
The Second Cup Coffee Company Inc.
6303 Airport Road
Suite 6303
Mississauga, Canada L4V 1R8
905-234-0315
(F)905-362-1019
jragas@mysecondcup.com
http://www.mysecondcup.com

Keywords: second cup,cafe,franchise,coffee chain, UK expansion, international,coffee,world, oasis, coffee shop, restaurant, master franchising,news, food, beverage,coffee chain, global expansion, Canada, USA expansion, Florida, Coffee, Franchise, Master Franchise, Fort Lauderdale, Broward County, Pembrooke Pines, Cafe, International Franchising, Coffee Shop, Foodservice, Hospitality

SOURCE: The Second Cup Coffee Company Inc.

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