Don’t Call Him Junior: Son of Baconator Joins Wendy’s Hamburger Lineup

July 10, 2012 // Franchising.com // Dublin, OH – Wendy’s® is the home of bacon -again- with the introduction of the newest “kid” on the block, Son of Baconator™.

Bacon lovers now have another reason to head to Wendy’s for their bacon fix. Son of Baconator joins the original Baconator® in Wendy’s all-star bacon lineup — all featuring thick, center-cut, fresh-cooked Applewood Smoked Bacon.

Following in the footsteps of dear old dad, Son of Baconator is not to be taken lightly. Wendy’s stacks four strips of Applewood Smoked Bacon onto two 2.25-ounce patties of 100% pure, North American, fresh, never frozen beef*. This hearty bacon cheeseburger also features two slices of melted American cheese, ketchup and mayonnaise and served on a premium buttered, toasted bun.

For customers whose appetites crave something bigger and stronger, the original Baconator continues to serve up the same fearless flavor but with two four-ounce patties of hot, juicy, fresh beef and six strips of thick Applewood Smoked Bacon — made fresh to order just like all of Wendy’s sandwiches.

“The thick, center-cut, fresh-cooked Applewood Smoked Bacon we serve gives customers the best tasting bacon for their buck,” said Craig Bahner, Chief Marketing Officer. “With both Baconator and Son of Baconator, consumers can now decide how big they want to go.”

Love bacon? Prove it by following @IAmBaconator on Twitter and checking out Baconator’s own Facebook page for the latest bacon news.

* Fresh beef available in the contiguous United States and Canada.

About The Wendy’s Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. For more information visit www.wendys.com, or www.aboutwendys.com.

Media Contacts:

Denny Lynch
(614) 764-3553
Denny.lynch@wendys.com

Amy Robinson
(404) 879-9126
amy.robinson@ketchum.com

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