Appleton Intensifies Focus on Individualized Learning

Appleton Intensifies Focus on Individualized Learning with Expansion of Education Department
Adds Director of Education and Director of Research and Development

July 11, 2012 // // Huntsville, Ala. - Appleton Learning, an education organization and franchise dedicated to the advancement of individualized learning in the classroom and in one-one-one environments announces two new hires, Dr. Kathrynn Seidler Engberg and Dr. Philip Kovacs.

The expansion of its education department further aligns the company’s mission and vision to change the way the world learns by providing innovative programs to help educators effectively and efficiently differentiate instruction.

“Appleton constantly seeks to hire talented individuals who share a common passion for advancing education,” said Glenn Clayton, founder and Chief Executive Officer. “Dr. Seidler Engberg and Dr. Kovacs’ passion is intense and motivating. Our clients, students and school partners will be the ultimate beneficiaries of their education expertise.”

Dr. Kathrynn Seidler Engberg, Picasso

Dr. Seidler Engberg, also known as “Dr. Kat,” is the new Director of Education at Appleton Learning. In this role, “Dr. Kat” will manage Appleton’s education programs ensuring the programs are of the highest quality. She will also lead the implementation efforts of Appleton education programs company-wide for company-owned branches, franchise partner branches and school partners. Dr. Seidler Engberg has nearly 18 years of teaching experience, both at the college and high school level and is currently working on two multi-volume series. She received her Ph.D. in American Literature from the University of Alabama in Tuscaloosa.

“I am thrilled to be a part of the Appleton team,” says Dr. Seidler Engberg. “At Appleton I will directly impact the future of education with the ability to create programs and education models that will allow us to move away from traditional educational styles and towards more personalized programs.”

Dr. Philip Kovacs, Monet

Appleton Learning has hired Dr. Kovacs as an education consultant serving as Director of Research and Development. In this new position, Dr. Kovacs will assist Appleton Learning CEO, Glenn Clayton, and the Director of Education in developing new ideas for products, services and improvements to Appleton’s education offerings. Dr. Kovacs earned his Ph.D. in Educational Policy Studies from Georgia State University in 2006 and is currently teaching teachers at UAHuntsville. Dr. Kovacs was an English teacher and for over a decade has been a vocal proponent for student-centric educational reforms and practices.

He is looking forward to the day when school systems have the freedom and support to move away from educational programs that remain wedded to industrial processes and towards more personalized programs that build off of the strengths that children bring into learning environments.

As for student “weaknesses,” Dr. Kovacs continues, “I prefer the term ‘opportunity for growth,’ as that is what a weakness really is.”

About Appleton Learning

Appleton Learning is helping the world "Learn Differently" by providing individualized academic coaching, academic membership, test preparation and academic testing and assessments for students of all ages, based upon each student's geniuStyle™ learning personality. Through its School Services Division, Appleton Learning serves thousands of students across multiple states by serving the unique needs of schools and school districts. The company has been recognized with numerous awards including Top 25 Entrepreneurs Under 25 by BusinessWeek, the U.S. Chamber of Commerce's 2010 "Top 75 Small Businesses in America"; U.S. Chamber of Commerce's 2010 "Blue Ribbon Small Business Award"; and Dell's 2009 "Small Business Excellence Award- Top 10 National Finalist", and others. Appleton has locations across the Southeast and actively expanding. To learn more about Appleton Learning, including franchising and school partnerships, visit Become a fan at and follow Appleton at



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